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AppNexus lets buyers combine the power of native advertising with the scale of programmatic buying. Bridge the divide between content and advertising with organic native experiences at scale. With AppNexus Console, it is easier than ever to integrate native into your digital media mix, delivering successful multi-format campaigns across media and device types.

Synchronize the powers of native and programmatic

AppNexus is the first multi-channel programmatic platform to offer native media.  We continue to lead the way with an extensive set of publisher integrations, allowing buyers to access more premium native engagement opportunities across different devices and channels — all on a sophisticated, omni-channel buying platform. 

Execute your native campaigns on a leading omni-channel platform

Native and programmatic have never been harnessed so seamlessly, until now. AppNexus Native enables you to increase workflow efficiencies, so you can enjoy native planning, buying, and measurement capabilities on the same platform you use for running your display, mobile, and video campaigns.

Reach the right audience at the right price

AppNexus provides you with deep audience reach, giving you access to premium publishers across desktop and mobile inventory. With low, transparent take rates and supply optimization technology for each transaction, AppNexus affords you maximum buying power to ensure your native campaigns meet their performance objectives.

Deploy engaging native formats at scale

Whether driving brand engagement or direct response, leverage in-feed or content recommendation formats to organically engage your target audience. Easily create and traffic standard or custom native formats in the same creative management interface used for your display, video, and mobile campaigns. 

Develop smarter native campaigns

Unlock enhanced native campaign performance with AppNexus Programmable Bidder. Combine customized optimization with real-time, user-level insights to realize superior optimization agility across your native or omni-channel campaigns. 

video

Eric Hoffert, SVP, Video Technology, AppNexus, discusses how to increase digital media value with Tom Pachys, Co-Founder & Chief Product Officer at Playbuzz. 

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