Machine learning is making decision-making more intelligent at speeds and volumes that are setting a new bar across virtually every industry. It’s allowing businesses and consumers alike to make in-the-moment decisions, see real-time trends, and be predictive in a way that wasn’t possible just 5 years ago.
From the same company that revolutionized media buying with programmatic advertising, AppNexus is once again redefining the industry with machine learning. Through real-time decisioning technology, choices that used to take marketers days to make can now be automated and executed in a matter of milliseconds.
And by creating a seamless feedback loop between a brand’s decisioning logic and its consumer touchpoints, AppNexus is combining data and machine learning to build campaigns that actually grow smarter over time. The result is hyper-personalization at scale, a world where marketers can deliver targeted ads to tens of millions of users, spread out across billions of interconnected devices, all over the world.
It’s the future of advertising, available today.