AppNexus Summit Preview: How do we Build a Better Internet?
Next week on May 4, AppNexus will bring together publishers, agencies, advertisers, and ad tech pros from across EMEA for our upcoming Summit, where we’ll discuss a crucial topic and something core to our company’s focus: Building a better internet.
The internet was founded as an engine for economic growth and freedom of expression. But over this past year, it’s become apparent that those foundations are in need of strengthening and reimagining. When we gather at King’s Place in London next week, we’ll learn how the ad tech industry can come together to ensure the internet remains a vibrant global marketplace for buyers, sellers and consumers.
A Sneak Peek at the Summit Agenda
We’ll kick things off with introductory remarks from our CEO, Brian O’Kelley, who will lay out AppNexus’ vision for what a better internet looks like: an internet that is open, efficient, safe, transparent, and collaborative.
Our guests will then take the stage for a series of presentations, panels, and fireside chats on topics including:
Fake News, Hate Speech, and Brand Safety - a Fireside Chat:Jeff Jarvis (Professor and Director, Tow-Knight Center for Entrepreneurial Journalism) and Alexi Mostrous (Head of Investigations, The Times) will discuss issues impacting the quality of our advertising ecosystem – things like hate speech, content farms and fake news. They’ll also speak about what actions our industry can take to ensure greater protection for buyers and sellers.
Are you ready for GDPR?:Jim Edwards, Founding Editor, Business Insider UK, will host a discussion with subject matter experts; Yves Schwarzbart (Head of Policy & Regulatory Affairs, IAB UK), Scott Meyer (CEO & Founder, Evidon), Ingvild Naess (Group Privacy Officer, Schibsted), and Julia Shullman (Sr. Director, Deputy GC, Commercial and Privacy, AppNexus) about the new data-privacy standards passed by the European Union, and what they mean for publishers and advertisers worldwide.
AI and Machine Learning:AppNexus Chief Data Scientist Catherine Williams will be joined on stage by Gurman Hundal (Co-Founder, Media iQ), Dr. Rémi Lemonnier (Co-Founder, Scibids Technology) and Karl Bunch (SVP of Global Product, Xaxis) to discuss how machine learning and AI are better enabling us to serve the right ads to the right users at the right moments.
With experts like these discussing the cutting edge topics in our industry, the AppNeuxs Summit 2017 is sure to be an enlightening, productive day. In addition, there will be smaller breakout sessions for attendees to share knowledge and go in-depth on related topics, as well as ample opportunities to network. Check out the full agenda here.
Be sure to follow our Twitter handle to get live updates from Summit on Thursday, May 4 from 9am to 12:30pm London time!