Over the first few months of 2017, server-to-server header bidding has made its mark as one of the most talked-about ad-tech trends of the new year. By now, you’re probably aware that a handful of top publishers are implementing this new monetization technique, in hopes of improving on the “client-side” header bidding auctions that dominated conversation in 2016.
And yet, for all the buzz surrounding server-to-server (S2S) header bidding, most publishers remain uncertain as to whether they should begin experimenting with it. Indeed, many of them are still working to understand how, exactly, this new technique differs from its client-side predecessor.
Here, we’ll take a quick look under the hood to give you all the information you need to decide whether server-to-server header bidding is right for you.
Click here to get the rest of the guide and learn if S2S header bidding makes sense for you!