AppNexus Women's Network Hosts "Funding & Founding the Next Frontier: Digital Entrepreneurship"

Lisa Shukovsky, director of global services operations, and Lisa Kalscheur, vice president, global marketing, are co-chairs of the AppNexus Women’s Network.

This evening the AppNexus Women's Network is hosting a discussion (Funding & Founding the Next Frontier: Digital Entrepreneurship), exploring the challenges of funding and founding a startup in New York. The panel will be entirely made up of leading female entrepreneurs and venture capitalists in the digital space. We look forward to welcoming Hayley Barna, Founder and Co-CEO of Birchbox, Veronika Sonsev, CEO & Founder of, Anastasia Leng, Co-Founder of, Anna Curran, CEO & Founder of CookBook Create, and Marissa Campise, Vice President of Venrock.

AppNexus has been fortunate to host many inspiring leaders for panels, and many of these included women. But we still thought it was important to have a discussion focused on the unique experiences and challenges that female entrepreneurs encounter. We wanted to hear how they both achieved personal success and also made a real impact with the new products and services they introduced to the digital space.

We also recognized that many of these women’s successes were accomplished through the support of other women -- as well as men -- who acknowledge the importance of female empowerment. We wanted to celebrate and continue this support system by creating an official community at AppNexus. This community would not only bring together talented women, but also create the forum through which we could push one another both personally and professionally.

We founded AWN in January of 2012 with the mission of igniting personal and professional growth through networking and educational events driven by the interests of AppNexus women. We also wanted to positively impact AppNexus culture by feeding back its recommendations across the company.

We’ve done that by hosting events ranging from a company-wide Lean In book club, “speed networking,” a negotiations panel, and now the Funding & Founding panel.

The group also gave us a chance to deepen our relationships with other female leaders across the company. We were impressed by Nithya Das, our panel moderator and active AWNer, from the first time we met – after years representing technology companies at a big firm, she realized that her entrepreneurial spirit and business judgment would be better channeled in-house at a company. After joining AppNexus two years ago, Nithya was recently promoted to AppNexus’ General Counsel. On top of it all, she is a mom. It’s exciting to us that AppNexus is a supporter of women at the executive level.

Women deal with the same challenges that anyone starting or funding a business faces. But, especially in the tech world, there social, financial, and cultural differences. We are excited to continue the conversion about female entrepreneurship within AppNexus, and through the amazing women that we have the honor of hosting tonight!

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