AppNexus Mobile Buying Is Here

Last week, I spoke at the AppNexus Summit New York and had the great fortune to announce the general availability of AppNexus mobile buying. This announcement was the culmination of a well over a year’s work by dozens of amazingly talented individuals. With Mobile Buying GA we’ve done more than just release a handful of features, we’ve created an onramp for some of the world’s biggest buyers to bring their business to mobile at scale.

Today the AppNexus platform sees over six billion mobile impressions each day. That makes us the largest independent source for programmatic mobile supply globally. And we’re far from done.

I also had the chance to share that we’re helping Millennial Media accelerate the roll out of the Millennial Media Exchange (MMX). We’ve seen tremendous early results  from clients which have led us to ramp up volume even faster, bringing on new mobile web inventory earlier than anticipated. We’re even accelerating our expansion of MMX globally, launching Europe, APAC, and LatAm well ahead of schedule.

Mobile is here at AppNexus. We have the technology, relationships, and scale to have a huge impact on the market as we help each of our clients build their mobile business.

  • Technology