Until now, viewability has been a complex and expensive add-on to campaigns, or limited to only one media owner’s inventory. AppNexus commoditizes viewability measurement and reporting, creating the payment type of the future and empowering the market to trade on viewable impressions.
More transparency and quality in online advertising.
AppNexus’ clients do not have to pay for viewability measurement, nor spend time setting it up.
All impressions transacted on the platform are measured and reported, automatically and for free. This brings unprecedented transparency to both buyers and sellers.
As a consequence, viewable inventory performs better for both, creating a virtuous circle that improves quality for the whole market.
Benefit from the power of programmatic and quality of viewable impressions for your brand advertising.
AppNexus has taken what was once a complex manual task that relied on post transaction calculation and made it easy for everyone.
AppNexus Deals set the industry benchmark for ease and simplicity, taking minutes rather than days to setup and begin trading.
The introduction of viewable deals gives brand marketers the freedom to target their audience across more of the Internet, while getting absolute control on their key performance indicator, cost per viewable impression.
Agree on your definition of viewability and pay only when it is met.
Viewable deals allows buyers and sellers to operate to the MRC standard viewability specifications, or to agree their own custom definitions. In every case, the buyer only ever pays for impressions that are positively measured as viewable.
Risk-free with absolute control.
Viewable Deals are good for both buyers and sellers:
Buyer currently pays $2.5 CPM and gets inventory where 50% of impressions are viewable. So, Buyer currently pays $5 Viewable-CPM. Buyer wants to save 20% on their Viewable-CPM thanks to a Viewable Deal. Seller agrees on a Viewable deal with Buyer, at a Viewable-CPM of $4 (20% savings from current $5 Viewable-CPM).