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AppNexus for Agencies / Advertisers

AppNexus Console

Helps agencies and advertisers increase campaign effectiveness through the most powerful integrated platform for programmatic media buying.

BENEFITS

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Differentiate with AppNexus platform capabilities

AppNexus empowers you with genuine differentiation in programmatic buying. Customize algorithms with AppNexus Programmable Bidder, achieve seamless data integration with the batch segment API, or use deals and direct tag relationships for better access to media.



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Track audiences with one platform

AppNexus DSP provides full control over 1st- and 3rd-party data. Capitalize on users who’ve engaged with your ads by building robust and scalable audience segments for analysis and retargeting.



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Quickly manage campaign health

Real time data provides you with immediate feedback on campaign performance and delivery, helping your team react quickly. In addition, full log-level data with 90+ parameters on every impression is available in less than 2 hours.





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Powerful and flexible programmatic media buying

Go beyond CPA or CPC to own campaign optimization through rich real-time data.

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Quicker campaign setup and optimization

Bulk edit tools for flight dates and budgets enable you to more efficiently manage campaign performance.

Get Started

AppNexus helps brands connect with consumers, empowering agencies and advertisers with a uniquely powerful approach to programmatic. Ready to get started?

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