AppNexus empowers you with genuine differentiation in programmatic buying. Customize algorithms with AppNexus Programmable Bidder, achieve seamless data integration with the batch segment API, or use deals and direct tag relationships for better access to media.
AppNexus DSP provides full control over 1st- and 3rd-party data. Capitalize on users who’ve engaged with your ads by building robust and scalable audience segments for analysis and retargeting.
Real time data provides you with immediate feedback on campaign performance and delivery, helping your team react quickly. In addition, full log-level data with 90+ parameters on every impression is available in less than 2 hours.
Go beyond CPA or CPC to own campaign optimization through rich real-time data.
Bulk edit tools for flight dates and budgets enable you to more efficiently manage campaign performance.