Zeta Global Creates People-Based Programmatic Offering In Strategic Partnership with AppNexus

Collaboration of market leaders will help marketers achieve a higher return on digital marketing investments

Press Release

Zeta Global, the data-driven marketing technology innovator whose machine learning-powered Marketing Cloud helps leading brands acquire, retain and grow customer relationships, announced today that it is entering a strategic partnership with AppNexus, the world’s leading independent advertising technology company. 

The partnership brings together the assets and capabilities of the largest independent Marketing Technology company and the largest independent Advertising Technology company to help enterprises capitalize on emerging technologies to get more out of digital marketing.  The partnership combines Zeta’s people-based marketing assets, fueled by a more than 350 million record signal database and patented machine learning technologies, with the unmatched reach and personalization capabilities of the AppNexus platform. The new offering will be integrated into Zeta’s Gartner Magic Quadrant-rated ZetaHub and made available to existing AppNexus clients.  

Zeta’s partnership with AppNexus highlights the convergence of CRM and digital advertising. As digital channels become more addressable and enterprises seek to achieve greater accountability from their digital marketing spend as well as tie digital engagement with offline behavior, data-driven marketing technology companies that work across the lifecycle such as Zeta are uniquely suited to help marketers get more out of all digital channels. Zeta’s consolidation of its programmatic solution with AppNexus is the company’s latest move to provide a people-based, omni-channel platform.

"Our mission from the beginning has been to help CMOs solve their biggest challenges as they work to create, monetize and maintain customers," said David A. Steinberg, Co-Founder, Chairman & CEO of Zeta Global. "The partnership with AppNexus strengthens our ability to extend the use of our signal database to the open web."

“In today’s fragmented media supply landscape, it is critical that marketers have an integrated channel strategy in order to better connect with their audiences through more relevant, higher-impact marketing,” said Brian O’Kelley, CEO of AppNexus. “We are excited to partner with Zeta Global, as their integration with our open platform enables their people-based marketing solution to reach consumers across the internet.”

Zeta Global’s partnership with AppNexus swiftly follows the company’s 10th acquisition in 10 years with the leading machine learning platform, Boomtrain. The integration of Boomtrain accelerates and enhances the partnership with AppNexus as well as Zeta’s broader efforts to bring the promise of 1:1 marketing at scale to the world’s leading brands.


About Zeta Global:

Zeta is a data-driven marketing technology innovator whose SaaS-based marketing cloud helps 500+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and machine learning. Founded by David A. Steinberg and John Sculley (former CEO of Apple and Pepsi-Cola) in 2007, the company's highly-rated ZetaHub technology platform has been recognized in Gartner's Magic Quadrant for Digital Marketing Hubs (February 2017) and in its Magic Quadrant for Multichannel Campaign Management (April 2017), competing with offerings from Oracle, IBM, Salesforce and Adobe. Operating on four continents with 1,300+ employees, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India. 


About AppNexus:

AppNexus is an internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Its powerful, real-time decisioning platform supports core products that enable publishers to maximize yield and allow marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns. For more information, follow @AppNexus or visit appnexus.com.