Hi-Media and AppNexus deepen European partnership with multi-country agreement
Preferred agreement dedicates additional resources to provide unrivaled digital advertising solutions for publishers in Europe
NEW YORK — Hi-Media (ISIN code FR0000075988 - HIM, HIM.FR), a European leader in digital audience monetization, today announced an expanded partnership with AppNexus, the industry’s largest independent ad tech company. Through this preferred partnership, Hi-Media will leverage AppNexus’ leading ad serving and exchange technology to provide unequaled digital advertising solutions to publishers in six European markets. With additional resources from both companies, the partnership will also spur joint programs designed to educate the market about key industry trends and best practices ranging from programmatic to mobile to real-time bidding.
In 2011, on top of the launch of its Video division (Full Screen), its mobile network (Mobvious) and its Special Operations (Magic), Hi-Media first partnered with AppNexus to launch adexchange.com, which is now among the leading independent advertising marketplaces in Europe. Throughout the collaboration, Hi-Media has used AppNexus as the backbone for its automated advertising marketplace on which more than 700 publishers and 10 000 advertisers successfully trade every month. On top of AppNexus technology, Hi-Media has developed a unique skillset in managing and building proprietary ad technology to enable rich media RTB, newsletter RTB, and retargeting for global advertisers. Additionally, Hi-Media’s IT team has designed a unique dashboard for publishers, which makes it a perfect SSP for the digital media players.
As a result of the new multi-country agreement, publishers in Germany, France, Belgium, Italy, Spain and Portugal will benefit from a privileged entry to the world of programmatic buying and RTB with adexchange.com. They will also be given unique access to AppNexus’ and Hi-Media’s technology and market scale.
Hi-Media CEO Cyril Zimmermann said, “Publishers who want to tap into the real-time bidding phenomenon need look no further than Hi-Media. Our knowledge of audience monetization and nuanced understanding of the demands specific to this region – combined with AppNexus’ leading advertising technology – make for an attractive package to publishers looking to improve yield management. We can enable the most extensive set of formats with the best level of client service and the clearest transparency in Europe.”
Michael Rubenstein, President, AppNexus said, “AppNexus is committed to working with the most influential digital media companies in Europe to bring real-time bidding to the region at scale. With this expanded partnership, along with our existing relationships with European companies, we’re putting significant resources behind our expansion in the European market. Over the past two years, Hi-Media has become a juggernaut in the European digital advertising industry, building tremendous expertise and demonstrating that they are true power users of our platform. We believe this enhanced partnership will lead to the development of exciting new capabilities and opportunities in the digital advertising space, and we are devoted to continuing to offer the best solution – hands-down – for publishers across the region.”
ABOUT HI-MEDIA GROUP
Hi-Media is one of the leading digital media groups in Europe. Its business model relies on two different revenue streams: online advertising and online content monetization via digital payments. The group, which operates in 9 European countries, employs some 470 people and in 2012 posted over 198 million Euros in sales. Independent since its creation in 1996, the company is listed on compartment C of the NYSE Euronext Paris and is included in the CAC Small and CAC All-Tradable indices.
ISIN code: FR0000075988, HIM, HIM.FR
More information available on www.hi-media.com and on our blog: http:/blog.hi-media.com.
Financial communication: H12013 results: August 29 2013, before market opening.
AppNexus, which offers the most powerful, open and customizable advertising technology platform, serves the largest and most innovative buyers and sellers of online advertising, including Microsoft Advertising Exchange, Interactive Media (Deutsche Telekom) and Collective. Led by the pioneers of the Web’s original ad exchanges at Yahoo!’s Right Media and Google’s DoubleClick, AppNexus offers the industry’s most advanced technology platform that empowers companies to build, manage and optimize their entire online advertising businesses. Based in New York City, AppNexus is backed by an outstanding group of investors including Technology Crossover Ventures, Microsoft, Venrock, Kodiak Venture Partners, Tribeca Venture Partners, First Round Capital, Marc Andreessen, Ben Horowitz, Ron Conway and Khosla Ventures. For more information, visit www.appnexus.com.