Cox Digital Solutions Partners With AppNexus to Launch CDS Connect
Real-time bidding platform to deliver increased yield for local and vertical publishers
NEW YORK, Cox Digital Solutions today announced the launch of its real-time bidding (RTB) platform, CDS Connect powered by AppNexus. In partnership with AppNexus, the leading RTB provider, CDS Connect will give Cox Digital Solutions' publishers access to the growing number of advertisers who are leveraging programmatic buying. Using this platform, Cox Digital Solutions' publishers will have the ability to monetize their inventory through real-time bidding adding to the arsenal of technology and monetization products that Cox Digital Solutions already offers to their growing base of vertical and premium local publishers.
With RTB platforms increasingly being used as a way to achieve greater efficiencies and more advertiser dollars flowing to this channel, the launch of CDS Connect shows Cox Digital Solutions' commitment to helping its valued publishers maximize revenue. With a keen focus on maintaining control for publishers, Cox Digital Solutions chose to partner with AppNexus because of the transparent controls that the AppNexus platform offers its inventory partners. In addition to sales planning, ad serving, audience targeting, and analytics on the Cox Digital Solutions platform, with CDS Connect powered by AppNexus, publishers will now have full control over when, how, and at what price their inventory can be sold across both premium and RTB. The partnership with AppNexus will also allow advertisers to tap into Cox Digital Solutions' valuable audiences via RTB.
"We have partnerships with premium local and vertical publishers who have loyal, engaged audiences," commented Luke Edson, SVP of Strategy & Operations for Cox Digital Solutions. "The launch of CDS Connect and our partnership with AppNexus adds another layer to our already extensive set of monetization offerings for our publishers, enabling them to maximize the value of their audiences while retaining complete control over their brand and business. AppNexus was the clear choice as the global leader in real-time advertising technology, and we look forward to helping our partners unlock increased value through this relationship."
Cox Digital Solutions brings two distinct inventory sets to market: local media sites and national vertical content sites. Within those two sets, the company has hundreds of partnerships with publishers with whom they are constantly working to improve ad revenue. The company's dedication to exploring ways to maximize revenue for their partners helps attract more quality publishers, which in turn drives larger scale, higher quality campaigns and audiences, and more inventory for advertisers.
"Cox Digital Solutions has a unique offering in the marketplace, having built relationships with an impressive number of publishers and offering them sophisticated yield management tools," said Brian O'Kelley, CEO and co-founder of AppNexus. "This partnership builds on Cox Digital Solutions' success by bringing even more efficiencies to its partners, providing greater controls and increased revenue to publishers and greater reach and more transparency for advertisers."
About Cox Digital Solutions
Cox Digital Solutions provides compelling online advertising solutions that connect advertisers with engaged users and publishers with quality brands. As the only company to offer the largest integrated source of premium national reach and local engagement including specialty vertical content and local media sites, Cox Digital Solutions delivers results for advertisers, agencies, and publishers. Cox Digital Solutions, a division of CoxReps, part of Atlanta-based Cox Media Group, is headquartered in New York, NY. Learn more at www.coxdigitalsolutions.com.
SOURCE Cox Digital Solutions