AppNexus named 2014 technology pioneer by World Economic Forum

Industry’s Largest Independent Ad Tech Company Recognized as One of the World’s Most Promising New Technology Companies; AppNexus is One of 36 Global Companies Celebrated for Innovative Technology with Potential to Transform Future of Business and Society

Press Release

NEW YORK, August 27, 2013 ― AppNexus, which offers the industry’s most powerful, open and customizable ad technology platform, today announced that it has been named a 2014 Technology Pioneer by the World Economic Forum. AppNexus was one of 36 companies that received this year’s prestigious accolade, which honors the world’s most innovative technology companies across a wide range of industries.

Each year, the World Economic Forum – renowned for its Annual Meeting in Davos, Switzerland – recognizes promising companies that demonstrate the potential to transform the future of business and society through technology. Since its inception in 2000, notable Technology Pioneers have included Google (2001), Mozilla (2007), Wikimedia (2008), Twitter (2010), Spotify (2011), Dropbox (2012), Kickstarter (2012), and SoundCloud (2013).

“From serving the first real-time ad bidding impression in 2008 to inventing the first app store for advertising in 2011, to being the first ad tech company to take a hardline stance against piracy, AppNexus has consistently led the industry in innovation,” said Brian O’Kelley, CEO and co-founder, AppNexus. “It’s an honor to be recognized by the World Economic Forum as a Technology Pioneer alongside such outstanding companies who have the potential to make a real impact on the world.”

“The impact of technology continues to increase in all aspects of society,” said David Aikman, Managing Director, Head of New Champions at the World Economic Forum. “The diversity of the innovative thinking and possible solutions they offer are why leaders from all sectors of society are interested in interacting with the Technology Pioneers.”

With approximately 600 full-time employees worldwide and nearly 500 in New York City alone, AppNexus has seen incredible growth over the past six years as the largest independent ad technology firm in the marketplace. The company managed approximately $700 million in ad spend in 2012 and now transacts tens of billions of ad buys daily.

Technology Pioneers are selected through a rigorous process by a selection committee comprised of top technology and innovation experts, academics, venture capitalists and entrepreneurs. For more information about the World Economic Forum’s Technology Pioneers program, please visit


AppNexus, which offers the most powerful, open and customizable advertising technology platform, serves the largest and most innovative buyers and sellers of online advertising, including Microsoft Advertising Exchange, Interactive Media (Deutsche Telekom) and Collective. Led by the pioneers of the Web’s original ad exchanges at Yahoo!’s Right Media and Google’s DoubleClick, AppNexus offers the industry’s most advanced technology platform that empowers companies to build, manage and optimize their entire online advertising businesses. Based in New York City, AppNexus is backed by an outstanding group of investors including Technology Crossover Ventures, Microsoft, Venrock, Kodiak Venture Partners, Tribeca Venture Partners, First Round Capital, Marc Andreessen, Ben Horowitz, Ron Conway and Khosla Ventures. For more information, visit