AppNexus Launches Full-Stack Publisher Suite
Integrated Product is the Independent, Open Alternative to DoubleClick for Publishers
NEW YORK, -- AppNexus, the world's leading independent advertising technology company, today launched the AppNexus Publisher Suite, a one-stop ad solution that powers ad serving, planning and forecasting, direct campaign management, and diverse marketplace sales (including deals, RTB and automated guaranteed) – all in one seamless solution. With early adoption of the full suite by multiple global publishers, the AppNexus Publisher Suite enters the market as the only independent and publisher-aligned alternative to DoubleClick for Publishers by Google.
"Publishers finally have the option to work with a powerful monetization engine that brings ad serving, forecasting and open dynamic allocation under one roof," said Brian O'Kelley, CEO of AppNexus. "Until now, publishers either had to work with Google, which runs its own media business and biases its own demand pipeline, or patch together a variety of disparate solutions, which is costly and inefficient. There is a better alternative to DFP – one that is fully aligned with its customers' interests."
Hundreds of global publishers have long used components of the AppNexus platform to increase their monetization. With the introduction of the AppNexus Publisher Suite, they now have access to a unified holistic solution. It offers publishers access to demand via the industry's largest open exchange; monetization across real-time bidding, deals, automated guaranteed, header bidding, and mediation; complete cross-channel visibility through Yieldex, the industry's preeminent forecasting and analytics tool; and AppNexus' buy-side capabilities for audience extension with a 100% cookie match, margin controls, and reporting
"Our full-stack solution empowers publishers to build monetization capabilities that will be critical for them to survive and thrive in the years ahead," said Ryan Christensen, SVP and General Manager of AppNexus' Publisher Technology Group. "Publishers who traditionally felt compelled to use DFP now have a powerful alternative."
O'Kelley added, "Our mission at AppNexus is to build a better Internet. That means helping publishers monetize the compelling journalism, music, film and information that they offer consumers free of charge. We believe in a world where more people have access to quality digital content. Our publisher suite helps make that world a reality."
AppNexus is a technology company that provides trading solutions and powers marketplaces for Internet advertising. Its open, unified, and powerful programmatic platform empowers customers to more effectively buy and sell media, allowing them to innovate, differentiate, and transform their businesses. As the world's leading independent ad tech company, AppNexus is led by the pioneers of the web's original ad exchanges. Headquartered in New York City with 23 global offices, AppNexus employs more than 1000 of the brightest minds in advertising and technology who believe that advertising powers the Internet. For more information, follow us at @AppNexus or visit us at www.AppNexus.com.
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