AppNexus continues to carve out leading position in the Digital Advertising Market in France; signs Audience Square
Audience Square (ASQ) and AppNexus announce they are teaming up for the official launch of the ASQ news and media marketplace in France
Paris, France – 5th December 2012 - AppNexus, today’s most powerful, open and customizable advertising technology platform, announced that it is supporting Audience Square, in tandem with the official launch of the Audience Square news and media marketplace. As the technology partner for this new offer, AppNexus is providing an end-to-end solution for Audience Square to take full advantage of the growth opportunities in programmatic buying, while providing its media brands with more effective management of their advertising revenues.
This latest partnership reflects AppNexus’ enormous commitment to the French market, with a growing number of leading sell side partners all using AppNexus platform to support their own ad-exchanges. The growth rate on the AppNexus platform in France from January 2011 to September 2012 has been a staggering 654%.
“As the world’s most open, powerful and flexible ad platform, AppNexus was our clear choice to support our new offering,” said Alexis Marcombe, Audience Square CEO. “The AppNexus solution will be an undeniable asset to Audience Square as we launch our ad marketplace for the benefit of buyers in France.”
With the backing of its ten media shareholders (Le Monde, Libération, Les Echos, Le Point, L'Express-Roularta, Le Nouvel Observateur, Prisma, M6, RTL and NextRadioTV), representing over 100 media brand websites, Audience Square’s offer will provide top-tier inventory to the most sophisticated media buyers in France. Advertisers in the Audience Square marketplace will be able to target their audience based on several criteria - advertising format, content themes or user profiles. The websites within the Audience Square platform will give businesses access to nearly 28 million single visitors with 3.5 billion prints available from the launch date.
"AppNexus is delighted to team up with Audience Square in France, which is rapidly becoming a critical market for auction-based buying,” said Brian O’Kelley, AppNexus CEO. "We’re already working with some of the biggest supply side sources in the French market, and with all these leading sellers on one platform, the efficiencies for buyers are unbelievable.
According to IDC projections, growth in forecasted RTB spend in the French market from 2011 to 2016 will be 724%. IDC is a global market intelligence firm.
AppNexus is the world leader in real-time advertising technology, serving the largest and most innovative buyers and sellers of online advertising, including Microsoft Advertising Exchange, Collective and Technorati Media. Led by the pioneers of the Web’s original ad exchanges at Yahoo!’s Right Media and Google’s DoubleClick, AppNexus offers the industry’s most advanced technology platform that empowers companies to build, manage and optimize their entire online advertising businesses. Based in New York City, AppNexus is backed by an outstanding group of investors including Microsoft, Venrock, Kodiak Venture Partners, First Round Capital, Marc Andreessen, Ben Horowitz and Ron Conway. For more information, visit www.appnexus.com.