AppNexus Announces the Availability of LinkedIn Display Inventory
LinkedIn to Leverage the AppNexus Publisher Suite to Allow Programmatic Buyers to Reach the World’s Largest Professional Network
AppNexus, the world’s leading independent advertising technology company, today announced the availability of LinkedIn display inventory through the AppNexus platform. With the announcement, advertisers can now target LinkedIn’s premium audience of more than 450 million professionals through AppNexus’ open and private auction buying options. The announcement represents continued momentum for AppNexus, as it partners with the world’s most influential publishers to leverage the AppNexus Publisher Suite, the industry’s only open and transparent full-stack publisher product suite.
“We are incredibly excited that LinkedIn has chosen to adopt AppNexus’ Publisher Suite to sell LinkedIn Display Ads. We see this integration as a tremendous opportunity for programmatic buyers on our platform to access LinkedIn’s premium viewable inventory with unmatched professional audience targeting,” said Brian O’Kelley, CEO of AppNexus.
AppNexus’ core real-time decisioning platform, and the suite of publisher products that it supports, is enabling LinkedIn to harness its audience data to engage professionals, industry thought leaders, and decision-makers in a privacy-safe way.
“It’s a natural evolution of our business to extend our programmatic inventory to the AppNexus platform,” said Russell Glass, VP of Product at LinkedIn. “AppNexus will help us build upon our programmatic offering through its open APIs, as well as help us meet our goal of connecting more buyers with our premium professional audience.”
“As top tier publishers like LinkedIn power more of the internet’s highly personalized content, AppNexus is uniquely positioned to enable our clients to leverage data science and algorithms to own, use, and learn from their data,” continued O’Kelley. “By creating a data loop that drives personalized content and marketing, we’re enhancing the online experience and choices of end consumers, while empowering publishers to monetize their content and helping advertisers deliver the right message to the right audience at the right time and cost.”
AppNexus is an internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Our powerful, real-time decisioning platform supports core products that enable publishers to maximize yield; and marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns. Headquartered in New York City, AppNexus employs over 1000 professionals in offices spanning five continents. For more information, follow us at @AppNexus or visit us at appnexus.com.