AppNexus has developed one of the largest instream (pre-roll) video marketplaces in the industry with global supply across dozens of verticals. This supply includes direct publishers as well as more than 15 video SSPs, with more than 500 billion monthly impressions seen, supporting buying objectives for strong audience match rates.
Video for Advertisers
With AppNexus, advertisers gain direct access to a premium video marketplace
Video for Advertisers
With AppNexus, advertisers gain direct access to a premium marketplace of Connected TV (CTV), livestreaming, full-episode player, instream, and outstream video supply from major publishers across sports, entertainment, news, lifestyle, and other verticals.
Drive Business Outcomes With Video
Reach Your Audience Anytime, Anywhere
With access to extensive TV broadcaster and video publisher supply, AppNexus can help you scale your global video campaigns in a brand-safe environment across CTV, video apps, and desktop video.
Target, Optimize, and Report on Your Video Campaigns
Leverage a broad range of first-and third-party data segments to target video supply across audiences, devices, formats, player sizes, and context.
Achieve Better Video Outcomes
In addition to automatically optimizing towards a video viewability or completion rate, our Programmable Bidder and open APIs allow for extensive campaign customization.
Real Time Bidding (RTB) video spend growth from 2017 to 2018
direct video publisher relationships
quarter-over-quarter growth rate in 2017 for CTV spend
video viewability across direct video sellers
AppNexus provides programmatic CTV supply access to many of the leading broadcasters with TV network-specific apps, a number of the most popular ad supported live and on-demand TV streaming services in the US, and specialized CTV apps for specific verticals or new classes of applications. With access to this inventory, buyers can achieve granular audience targeting by tapping into 10,000 Tru Optik audience segments, created from data derived from more than 100 data providers.
AppNexus’ global scale and infrastructure uniquely positions us to successfully deliver livestreaming at scale. With direct supply from some of North America’s leading sports, news, and entertainment broadcasters, we currently handle ad requests from hundreds of thousands or more concurrent streams in Ultra HD 1080p creative to deliver a stunning customer experience.
With AppNexus, buyers can purchase outstream video from one of the industry's largest pools of programmatic outstream units, including inventory from multiple outstream and native video providers, with a focus on premium publishers and high video viewability.
From our Summit 2017: The Future of Trading, Eric Hoffert, SVP, Video Technology, AppNexus, Michelle Smith, Senior Director, Product Management, AppNexus, and Andre Swanston, CEO & Co-Founder, Tru Optik present on the future of Connected TV.
More Insights on Video for Advertisers
Learn more about video on AppNexus from our blog, case studies, and more
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