APP’s suite of customization solutions helps buyers differentiate their businesses and achieve unique business objectives. These features include the ability to build custom campaign strategies; leverage value-adding insights through log-level data; craft unique algorithms that meet non-standard KPIs; develop customer audience segments and activation solutions that harness first-party data; and build unique products and solutions on top of APP that leverage the REST API.
AppNexus Programmable Platform
Deliver better outcomes through our customizable DSP
Want to differentiate yourself without the cost of building a custom platform? Using the AppNexus Programmable Platform (APP), AppNexus' DSP will help you build custom solutions that meet your clients’ unique objectives and create a competitive advantage for yourself.
Customize with Ease
Using the AppNexus Programmable Platform — our trailblazing DSP — you can build custom solutions that meet your clients’ unique objectives and create a competitive advantage for yourself.
Achieve Better Outcomes
Leverage both AppNexus’ advanced machine learning and your business knowledge to buy inventory that delivers better business outcomes. Improve conversions or brand awareness by leveraging sophisticated targeting and optimization strategies.
Tap into a Premier Marketplace
Access premium inventory across channels (desktop, mobile, Connected TV) and formats (video, display, native, OTT) via multiple programmatic options (open exchange, private marketplace, programmatic guaranteed), with safety and transparency.
Benefits & Features
Drive business outcomes cost-effectively by combining our machine learning technology with your business knowledge. Leverage APP to improve customer acquisition using a built-in optimization layer, automatic bidding on high-performing inventory, and custom algorithms; increase brand awareness through programmable splits; drive operational efficiency by leveraging machine learning to process large data sets; ensure your investment only goes towards viewable inventory; and optimize supply paths to reduce waste.
APP offers direct access to the AppNexus Marketplace, the open internet’s leading destination for quality, transparent, and brand-safe omni-channel inventory. Deploy various programmatic buying options to purchase inventory across all formats and devices. Buy with the assurance that your campaign is aligned with consumer privacy.
Reach Your Audience Through Any Device, Any Format
Engage your audience with video. We make it simple to connect your brand with your target audiences around the globe, across all their devices, at the right time. You need scale, premium supply, and performance to succeed in video advertising. We've got it.
Connected TV (CTV) is taking the world by storm with premium content, engaged audiences, and a growing viewer base. We provide transparent and direct supply, the ability to use data for targeting, and access to dedicated CTV experts to help you reach your audience via Smart TV, streaming devices, and gaming consoles.
Stay in touch with your audience where they spend most of their time with access to our unique, premium mobile inventory. We provide all the targeting and optimization tools you need to reach your mobile audience.
Display is the oldest, biggest, and (still) one of the richest ways to connect with your audience across digital campaigns. We connect you with your audience and ensure that you are able to achieve your business outcomes in a safe and efficient way.
Tell a consistent story to your audience across devices in a non-obtrusive way with native advertising. With native ads, you provide a contextual experience which improves engagement and delivers better outcomes.
AppNexus Programmable Platform Insights
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Demystifying Auction Dynamics for Digital Buyers & Sellers
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AppNexus + MBuy
MBuy Drives Extraordinary Performance By Combining APP’s Built-In Optimization With A Custom Bidding Approach