AppNexus Programmable Platform

Deliver better outcomes through our customizable DSP

AppNexus DSP
AppNexus Programmable Platform (APP)
The Industry's Most Customizable DSP

Want to differentiate yourself without the cost of building a custom platform? Using the AppNexus Programmable Platform (APP), AppNexus' DSP will help you build custom solutions that meet your clients’ unique objectives and create a competitive advantage for yourself.

Differentiate Yourself

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Customize with Ease

Using the AppNexus Programmable Platform — our trailblazing DSP — you can build custom solutions that meet your clients’ unique objectives and create a competitive advantage for yourself.

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Achieve Better Outcomes

Leverage both AppNexus’ advanced machine learning and your business knowledge to buy inventory that delivers better business outcomes. Improve conversions or brand awareness by leveraging sophisticated targeting and optimization strategies.

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Tap into a Premier Marketplace

Access premium inventory across channels (desktop, mobile, Connected TV) and formats (video, display, native, OTT) via multiple programmatic options (open exchange, private marketplace, programmatic guaranteed), with safety and transparency.

Reach Your Audience Through Any Device, Any Format

EXPAND ALL

AppNexus Programmable Platform Insights

Find the latest blogs, case studies, and more

Blog Post
Blog Post
How Light Reaction Germany Got 75% Higher CTRs with APP

As a trader, you’d love to see every campaign you set up achieve immediate success upon launch. But in reality,…

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caseStudy
Case Study
AppNexus + Tomorrow TTH

Tomorrow TTH Optimizes Performance With Flexible Campaign Controls and Maximum Transparency

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caseStudy
Case Study
AppNexus + Auto Trader

Auto Trader Simplifies Its Workflow and Optimizes Performance With The AppNexus Programmable Platform

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