Roughly 90% of addressable comScore 200 digital publishers and all one hundred Ad Age 100 brands regularly use the AppNexus Marketplace to buy ads.
DSP for Advertisers
Deliver better outcomes through our customizable DSP
Connect with Your Audience Wherever They Are
AppNexus enables advertisers to programmatically reach audiences on premium sites and apps, across all devices.
Want to differentiate yourself without the cost of building a custom platform? Using the AppNexus Programmable Platform (APP), AppNexus’ DSP can help you build custom solutions that meet your clients’ unique objectives and create a competitive advantage for yourself.
Premier Marketplace for Programmatic Buyers
AppNexus’ stringent safety policies, coupled with data-science detection, and human auditing, ensure a brand-safe marketplace for buyers — no hate speech, no graphic violence, no pornography, and no fake news.
The AppNexus Marketplace provides a direct path between buyers and sellers, thereby offering the industry's most competitive pricing. Put more of your money toward working media.
AppNexus brings transparency to the media supply chain so buyers understand exactly which impressions were bought and what technology fees were charged.
More Insights for the AppNexus Programmable Platform
Learn more about the AppNexus Programmable Platform from our blog, case studies, and more
How Light Reaction Germany Got 75% Higher CTRs with APP
As a trader, you’d love to see every campaign you set up achieve immediate success upon launch. But in reality,…
Autopilot for Bidding in First Price Auctions
A higher bid from an exchange/SSP has a higher chance of winning the header auction. An obvious consequence of this…