DSP for Advertisers

Deliver better outcomes through our customizable DSP

Connect with Your Audience Wherever They Are

AppNexus enables advertisers to programmatically reach audiences on premium sites and apps, across all devices.

AppNexus Programmable Platform (APP)
AppNexus Programmable Platform (APP)
The Industry's Most Customizable DSP

Want to differentiate yourself without the cost of building a custom platform? Using the AppNexus Programmable Platform (APP), AppNexus’ DSP can help you build custom solutions that meet your clients’ unique objectives and create a competitive advantage for yourself.

More Insights for the AppNexus Programmable Platform

Learn more about the AppNexus Programmable Platform from our blog, case studies, and more

Blog Post
Blog Post
How Light Reaction Germany Got 75% Higher CTRs with APP

As a trader, you’d love to see every campaign you set up achieve immediate success upon launch. But in reality,…

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Blog Post
Blog Post
Autopilot for Bidding in First Price Auctions

A higher bid from an exchange/SSP has a higher chance of winning the header auction. An obvious consequence of this…

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Blog Post
Blog Post
How Scibids Used APP to Build a 71% More Efficient Custom Video Buying Algorithm

With the AppNexus Programmable Platform (APP), our goal is to give traders a DSP that can reliably hit their…

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