DSP for Advertisers

Deliver better outcomes through our customizable DSP

Connect with Your Audience Wherever They Are

AppNexus enables advertisers to programmatically reach audiences on premium sites and apps, across all devices.

AppNexus Programmable Platform (APP)
AppNexus Programmable Platform (APP)
The Industry's Most Customizable DSP

Want to differentiate yourself without the cost of building a custom platform? Using the AppNexus Programmable Platform (APP), AppNexus’ DSP can help you build custom solutions that meet your clients’ unique objectives and create a competitive advantage for yourself.

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Premier Marketplace for Programmatic Buyers

Properties - Quality
Quality
Properties - Safety
Safety
Properties - Cost
Cost Effectiveness
props-transparency
Transparency
Quality

Roughly 90% of addressable comScore 200 digital publishers and all one hundred Ad Age 100 brands regularly use the AppNexus Marketplace to buy ads.

AppNexus Marketplace Quality
Safety

AppNexus’ stringent safety policies, coupled with data-science detection, and human auditing, ensure a brand-safe marketplace for buyers — no hate speech, no graphic violence, no pornography, and no fake news.

AppNexus Marketplace Safety
Cost Effectiveness

The AppNexus Marketplace provides a direct path between buyers and sellers, thereby offering the industry's most competitive pricing. Put more of your money toward working media.

AppNexus Marketplace Cost
Transparency

AppNexus brings transparency to the media supply chain so buyers understand exactly which impressions were bought and what technology fees were charged.

AppNexus Marketplace Transparency

More Insights for the AppNexus Programmable Platform

Learn more about the AppNexus Programmable Platform from our blog, case studies, and more

Blog Post
Blog Post
Autopilot for Bidding in First Price Auctions

A higher bid from an exchange/SSP has a higher chance of winning the header auction. An obvious consequence of this…

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Blog Post
Blog Post
How Scibids Used APP to Build a 71% More Efficient Custom Video Buying Algorithm

With the AppNexus Programmable Platform (APP), our goal is to give traders a DSP that can reliably hit their…

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whitepaper
White Paper
The Future of Trading

Programmatic advertising has enabled marketers to serve ads to their desired audiences across the open internet, but has n

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