Real-Time Real Talk: Programmatic Live Streaming

Real-Time Real Talk: Programmatic Live Streaming

Latest Posts

Our latest blog posts covering our product, marketplace, policies, and people.

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Case Studies
How Scibids Used APP to Build a 71% More Efficient Custom Video Buying Algorithm

With the AppNexus Programmable Platform (APP), our goal is to give traders a DSP that can reliably hit their…

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Meet the AppNexperts
Video AppNexperts: An Interview with AppNexus SVP of Video Technology Eric Hoffert
1. Can you tell me about your time working on programmatic video?

Generally speaking, I’ve been working on digital…

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Sell-Side
Deals Pricing 101: 3 Golden Rules for Publishers
Perhaps the most common question we’re asked when it comes to deals is, “How do I price these things?”
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LifeAtAppNexus
AppNexian Interviews: Demystifying Flexible Work

Flexible work can mean different things for different people, such as customizing the hours of a five-day work week,…

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Case Studies
How APP Helped Greenhouse Group Achieve Lower CPCs

We’re certainly betting on such an outcome with the release of the AppNexus Programmable Platform (APP). And if…

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Sell-Side
Deals 101: Understanding the Deals Landscape

Deals are one of the most effective ways for publishers to package and sell their most valuable inventory, while also…

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Industry Perspectives

Our thoughts on the industry and greater internet landscape.

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Industry Perspectives
Everything you need to know about the new currency of online advertising, Viewable CPM (vCPM)

 

At last year’s New York Summit, AppNexus announced it was now possible to buy and sell inventory based…

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Industry Perspectives
​​A Primer on Viewability and the Viewable Marketplace: Webinar Recap

It’s clear that viewable-based transactions are the future of online advertising. Now that we have the technology to…

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Industry Perspectives
2015: The Ad Tech Charts, Stats, and Numbers You Need to Know
Download the AppNexus 2015 Top Stats Whitepaper

2015 was a year of sweeping changes for advertisers, publishers, and…

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Industry Perspectives
AppNexus Q1 2016 Whitepaper: Don't Let the Ball Drop after New Year's

Everything you need to know to have a successful Q1. Download the Whitepaper.

For our latest quarterly…

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Industry Perspectives
Airlines benefited from the synergies of a full-stack platform. And so can digital publishers.

Click here to download the latest whitepaper: The Future of Yield Management in Advertising.

If they haven’t…

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Industry Perspectives
Ad-Viewability for Branding Campaigns

Is ad-viewability only for branding campaigns? No, but as it is easier to explain, let’s start with branding campaigns,…

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Life @ Appnexus

AppNexians share what it's like to work here, and what they're working on.

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LifeAtAppNexus
Alchemy of Org Building: Career Development from the Inside Out, Part 2

Part one of this blog series proposed that career development is a process of aligning with our Purpose, rather than…

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LifeAtAppNexus
The Alchemy of Org Building: Hiring for What Will be Over What Is

The first startup I joined was a social venture called CitySoft. We were founded with the idea that a company can make a…

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Real-Time Real Talk

"Real-Time Real Talk" is an ongoing blog series that seeks to clarify the "what", "why", and "how" behind ad-tech innovations.

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