Real-Time Real Talk: Programmatic Live Streaming

Real-Time Real Talk: Programmatic Live Streaming

Latest Posts

Our latest blog posts covering our product, marketplace, policies, and people.

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AppNexus Updates
Building to a Global AppNexus Community Through Inclusiveness

In 2018, AppNexus is building to a global community in which each AppNexian feels safe being their authentic self in all…

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AppNexus Updates
An Update on AppNexus' 2017 Diversity and Inclusion Objectives

In 2017, AppNexus set diversity and inclusion as a top company priority, through objectives to which our leaders and…

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Case Studies
How Auto Trader UK Lowered CPAs 90% with APP

One of the key promises of programmatic advertising has been the ability to run targeted ad campaigns at scale…

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Technology
Selling Deals: Best Practices for Structuring Your Sales Organization for Success

We’ve all heard by now that programmatic is the way of the future – eMarketer estimates that by 2020, programmatic ads…

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Case Studies
How Light Reaction Germany Got 75% Higher CTRs with APP

As a trader, you’d love to see every campaign you set up achieve immediate success upon launch. But in reality,…

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Real-Time Real Talk
Real-Time Real Talk: Stop Wasting Money on Non-Viewable Ads

Viewability keeps advertisers up at night. And how could it not? Digital advertisers work to squeeze as much…

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Industry Perspectives

Our thoughts on the industry and greater internet landscape.

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Industry Perspectives
In Support of the Maintenance of Existing Net Neutrality Rules

A few months ago, the Federal Communications Commission (FCC) announced plans to roll back net neutrality protections…

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Industry Perspectives
We’ve Seen It Before, We’ll See It Again: How Closed Systems Fall

In an age of burgeoning skyscrapers and factories, U.S. Steel commanded a global reach and scale that allowed it – for a…

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Industry Perspectives
3 Key Questions in the Fight Against Fake News

In the last year, fake news has become a deeply troubling issue, as purposefully false stories have amassed millions of…

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Industry Perspectives
Brian O'Kelley at IAB: How the AdTech Renaissance Will Happen (Part 2 of 2)

This is Part 2 of a two-part recap of Brian O’Kelley’s speech on the AdTech Renaissance. You can check out Part 1 here!

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Industry Perspectives
Brian O’Kelley at IAB: The AdTech Renaissance is Coming (Part 1 of 2)

This is Part 1 of a two-part recap of Brian O'Kelley's speech on the AdTech Renaissance. Check out Part 2 here!

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Industry Perspectives
Real-Time Advertising Just Got a Bit More… Instantaneous

But as Chris O’Hara points out  in a recent piece in AdExchanger, the truth is somewhat more complex. Can advertisers…

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Life @ Appnexus

AppNexians share what it's like to work here, and what they're working on.

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LifeAtAppNexus
A Parent Reflects on the Value of Take Your KidNexian to Work Day

I recently was telling one of my friends that I helped organize the Take Your KidNexian to Work Day (TYKTWD) event at…

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LifeAtAppNexus
Pro Interview Tips: The Phone Screen

If you have been scheduled for a phone screen, congratulations! You have made it past the resume review and are on your…

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LifeAtAppNexus
Looking To Make a Career Change? Here Are 5 Tips to Help You Navigate the Process

Over the years I have listened to successful senior leaders reflect on their career paths and noticed one very common…

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LifeAtAppNexus
7 Reasons You Should Intern at AppNexus

 

Location, location, location. Our interns spend 11 weeks working out of our headquarters in the heart of…
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LifeAtAppNexus
Advocacy and Allyship: A Reflection on Pride at AppNexus

Last Friday, the United States Supreme Court ruled 5-4 that same-sex marriage is a constitutional right. AppNexus is…

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LifeAtAppNexus
AppNexus welcomed over 93 new employees in Q1!

AppNexus hit a big milestone in Q1 by hiring over 93 new employees! Crain's New York published a feature on the record…

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Real-Time Real Talk

"Real-Time Real Talk" is an ongoing blog series that seeks to clarify the "what", "why", and "how" behind ad-tech innovations.

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