Real-Time Real Talk: Programmatic Live Streaming

Real-Time Real Talk: Programmatic Live Streaming

Latest Posts

Our latest blog posts covering our product, marketplace, policies, and people.

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Technology
The Growing Opportunities of Outstream Video for Publishers

Video advertising has been a game changer for publishers. It is more engaging to the user and usually brings in a higher…

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AppNexus Events
Introducing the 2018 Women’s Leadership Forum

When it comes to creating lasting social change, there are no shortcuts or easy solutions. Real progress only occurs…

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Intern Blog
Overcoming Imposter Syndrome at AppNexus: The Path to Feeling Genuine

Since the beginning of my journey into Computer Science, there has been a constant stream of challenges to overcome…

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Intern Blog
Learn and Teach: Heavy on the Learn, Please

Two summers ago, I spent many of my lunches as a summer camp counselor helping four-year old children figure out how to…

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Case Studies
Performance Delivered: How APP Helped Tomorrow TTH Triple CTRs

Scale is one of the hardest things to achieve for a boutique programmatic agency. No matter how much expertise…

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Case Studies
How Operam Improved vCPMs and CPCs with AppNexus Guaranteed Views

In today’s always-on world, advertisers demand complete transparency into their programmatic ads – how they’re…

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Industry Perspectives

Our thoughts on the industry and greater internet landscape.

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Industry Perspectives
3 Reasons Programmatic Needs More Transparency

But there are reasons to be hopeful. Startups like Amino Payments promise the ability to audit the programmatic supply…

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Industry Perspectives
3 Ways Media Traders’ Jobs Will Change

When we built the AppNexus Programmable Platform (APP), our goal was to build a new kind of DSP around machine learning…

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Industry Perspectives
The State of Ad Fraud

At its core, the story of online ad fraud is a cat-and- mouse game between bad actors and those of us who work to thwart…

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Industry Perspectives
Server-to-Server Header Bidding: The Pros and Cons

Wrapper technology made it easier for publishers to implement header bidding, but as they added more partners to the…

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Industry Perspectives
Women in Tech: Open the Door to AppNexus

The AppNexus Women’s Network is dedicated to opening up avenues for young women to get into tech. So, in our latest…

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Industry Perspectives
Why We’re Supporting Ads.txt

Quality content is hard to make. It takes great creators – journalists, artists, filmmakers, game designers, and the…

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Life @ Appnexus

AppNexians share what it's like to work here, and what they're working on.

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LifeAtAppNexus
Celebrating the Girls Who Code Summer Immersion Program: Class of 2017

Last Thursday, 20 talented, ambitious high school girls graduated from Girls Who Code’s 2017 Summer Immersion Program at…

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LifeAtAppNexus
Summer in the Sandbox: Mentoring Girls Who Code

This post comes to us from Lucy Spain, a mentor for girls in the program. Lucy is a proud five year AppNexian, writer,…

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LifeAtAppNexus
Returnships: Helping Caregivers Reclaim Their Careers in Tech

Replete with a B.S. in Mathematics from Carnegie Mellon, America’s top-ranked “STEMinist college,” where more women…

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LifeAtAppNexus
5 Reasons Why Working at AppNexus Was the Best Decision I Ever Made

Steve Jobs once said, “Your work is going to fill a large part of your life, and the only way to be truly satisfied is…

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LifeAtAppNexus
AppNexus Impact: an Open Platform for Doing Good

At AppNexus, we believe in our mission of making the internet a more open and equal engine of opportunity for businesses…

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LifeAtAppNexus
AppNexus Black Alliance: Expanding community outreach and increasing diversity in tech

In 2015, Black AppNexians created the AppNexus Black Alliance (ABA) to provide the community and allies, a safe space…

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Real-Time Real Talk

"Real-Time Real Talk" is an ongoing blog series that seeks to clarify the "what", "why", and "how" behind ad-tech innovations.

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Real-Time Real Talk
Real-Time Real Talk: Outstream Video 101

In today’s edition of “Real-Time Real Talk”, we explain the basics behind outstream video ad units and why both…

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Real-Time Real Talk
Real-Time Real Talk: Header Bidding 101

Header Bidding is a smarter way to monetize your inventory by allowing you to integrate with multiple programmatic…

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