AppNexus Q1 2016 Whitepaper: Don't Let the Ball Drop after New Year's
For our latest quarterly whitepaper, we’ve taken a slightly different approach and examined trends around specific moments in Q1 that could stand out as great buying opportunities. The findings? Q1 is chock-full of major events in the U.S., from New Year’s Day through March Madness. However, not every event is an opportunity in our marketplace…yet.
In the following Q1 2016 Whitepaper, we examine events across Q1 and provide insight as to whether we believe those events should be considered opportunities for buyers and sellers.