AppNexus Impact: an Open Platform for Doing Good

Blog Post
The AppNexus Team

At AppNexus, we believe in our mission of making the internet a more open and equal engine of opportunity for businesses. Even so, we recognize there’s more to the world than meets the Web, and that true corporate responsibility can’t rest solely on driving greater revenue for customers.

While it’s true we live in an era of unimaginable technological opportunity, we also face environmental, economic and socio-political challenges that are, at least in many cases, without precedent. That’s why we decided to sign up for the Pledge 1% movement, a philanthropic alliance of global companies that have agreed to volunteer one percent of their annual work hours, equity or products to effect positive change in the world. In fact, we were the 500th company to sign onto a movement that now has over a thousand members.

Today, we’re making good on that pledge. We’ve formed an internal organization, AppNexus Impact, which aligns with AppNexus’ mission and values, supports our desire to make a bigger impact in the world and will accomplish the goals laid out by AppNexus when joining the Pledge 1% movement.

During the course of this week, more than 1,000 AppNexians across 16 global company offices – from New York to Sao Paulo to Singapore – will be devoting their time to causes that include providing food for the homeless, restoring neglected parks and natural habitats to their full beauty and donating school materials for economically-disadvantaged children.

Collectively, these efforts amount to over 8,000 work hours devoted to serving and succoring the people and places that need it the most. We hope to increase the number of hours in 2017.

AppNexus Impact reflects our longstanding vision as a company. In the same way we’ve built a technology platform that allows online buyers, sellers and users to profit through a virtuous cycle of openness and accountability, we’ve built a company that champions causes that we believe are of benefit to everyone.

AppNexus continues to sponsor organizations like Girls Who CodeOut in TechShe’s the First and the New York's Tech Talent Pipeline to create fairer opportunities in communities who haven’t always experienced fairness. We remain committed to funding internal AppNexian groups such as the AppNexus Women’s Network, OutNexus, the AppNexus Black Alliance, the AppNexus Latino Alliance and Sustainability AppNexus.

Much as our customers use AppNexus’ free and open platform to build their own businesses from, AppNexus employees use our company as an open platform to make good things happen, worldwide.

AppNexus Impact is the cornerstone of our commitment, as a company, to our society and planet.