Product Blog

Autopilot for Bidding in First Price Auctions

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Product Blog
The AppNexus Programmable Platform Enters Open Beta

This post was initially published on our AppNexus Impressionist blog.

On Thursday, the AppNexus Programmable…

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Product Blog
Prebid 1.0 is Released

Over the last few years, the Prebid.js team has spent a great deal of time and effort pushing for an open…

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Product Blog
Ever Wondered What Your Credit Limit is?

Credit limit typically refers to the maximum amount a financial institution extends to a client through a line of credit…

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Product Blog
More Powerful Frequency & Recency Capping

 Frequency refers to the number of times a creative can be shown to a given user. Recency refers to how recently, or the…

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Product Blog
Deal Metrics in Reporting

If you've ever bought or sold a Deal in Console, you've probably used the Deal Metrics screen, a feature we've written…

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Product Blog
Prebid Adds Support for Mobile App Header Bidding

Why Should I Be Interested in Prebid Mobile?

This year, mobile programmatic spend in the US is expected to…

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