Real-Time Real Talk: Programmatic Live Streaming

Real-Time Real Talk: Programmatic Live Streaming

Latest Posts

Our latest blog posts covering our product, marketplace, policies, and people.

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Technology
Selling Deals: Best Practices for Structuring Your Sales Organization for Success

We’ve all heard by now that programmatic is the way of the future – eMarketer estimates that by 2020, programmatic ads…

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Case Studies
How Light Reaction Germany Got 75% Higher CTRs with APP

As a trader, you’d love to see every campaign you set up achieve immediate success upon launch. But in reality,…

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Real-Time Real Talk
Real-Time Real Talk: Stop Wasting Money on Non-Viewable Ads

Viewability keeps advertisers up at night. And how could it not? Digital advertisers work to squeeze as much…

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Case Studies
How Scibids Used APP to Build a 71% More Efficient Custom Video Buying Algorithm

With the AppNexus Programmable Platform (APP), our goal is to give traders a DSP that can reliably hit their…

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Meet the AppNexperts
Video AppNexperts: An Interview with AppNexus SVP of Video Technology Eric Hoffert
1. Can you tell me about your time working on programmatic video?

Generally speaking, I’ve been working on digital…

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Sell-Side
Deals Pricing 101: 3 Golden Rules for Publishers
Perhaps the most common question we’re asked when it comes to deals is, “How do I price these things?”
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Industry Perspectives

Our thoughts on the industry and greater internet landscape.

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Industry Perspectives
Publishers Support IAB Europe's Framework

Last month, IAB Europe released the technical specifications for the Transparency and Consent Framework for public…

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Industry Perspectives
GDPR Update: Register for the Global Vendor List

The Global Vendor List allows third parties (i.e. vendors) that are accessing users’ devices and collecting and…

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Industry Perspectives
Does Facebook Understand its Fake News Problem?

The fallout over this latest incident has prompted Mark Zuckerberg to speak more with the media about how Facebook plans…

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Industry Perspectives
Announcing our Prebid Video Training Series

Header bidding has quickly become an indispensable tool for publishers, with over 73% of sites in Alexa.com’s top 1,000…

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Industry Perspectives
We Support IAB's Transparency & Consent Framework

As critical as the IAB Europe's framework is, it’s important to note its specific and limited remit. The framework …

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Industry Perspectives
The Digital Advertising Stats You Need for 2018

But if there’s one thing that’s clear about our industry, it’s this: Change is the rule, not the exception – so, you can…

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Life @ Appnexus

AppNexians share what it's like to work here, and what they're working on.

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LifeAtAppNexus
AppNexian Interviews: Demystifying Flexible Work

Flexible work can mean different things for different people, such as customizing the hours of a five-day work week,…

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LifeAtAppNexus
How We Celebrate Black History Month at AppNexus

As a black woman in the tech space, I’m grateful to have found a home at AppNexus. Before joining, I grappled with the…

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LifeAtAppNexus
How We Strive to do Good: AppNexus Impact Week

Global Impact Week began after we joined with Pledge 1%, but the urge to do good has always been a part of AppNexus. One…

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LifeAtAppNexus
How AppNexus Rallied its People for Disaster Relief

If you’ve browsed the web or turned on the news in the last couple of weeks, you’ve probably been confronted with images…

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LifeAtAppNexus
Mentoring the Next Generation of Entrepreneurs

Allow me to begin with a story made in ad tech heaven.

One sunny day this past June, a few of my colleagues and…

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LifeAtAppNexus
A Summer Well Spent: Reflecting on AppNexus’ Youth Fellows Program

This year, I had the privilege of managing three rising high school senior Youth Fellows as part of AppNexus’s…

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Real-Time Real Talk

"Real-Time Real Talk" is an ongoing blog series that seeks to clarify the "what", "why", and "how" behind ad-tech innovations.

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Real-Time Real Talk
Real-Time Real Talk: Stop Wasting Money on Non-Viewable Ads

Viewability keeps advertisers up at night. And how could it not? Digital advertisers work to squeeze as much…

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Real-Time Real Talk
Real-Time Real Talk: Programmable Splits

The secret ingredient to make that possible? Machine learning. We built APP around powerful machine learning algorithms…

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Real-Time Real Talk
Real-Time Real Talk: Connected TV

Connected TV (CTV) is taking the world by storm. Even if you’ve never heard the term before, there’s a good chance you…

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Real-Time Real Talk
Real-Time Real Talk: Prebid.js

Prebid.js is a free header bidding wrapper developed and incubated by AppNexus. But before we tell you all about it, let…

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Real-Time Real Talk
Real-Time Real-Talk: Server-to-Server Header Bidding

Check out our free guide to get our full breakdown on server-to-server versus client-side header bidding and find out…

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Real-Time Real Talk
Real-Time Real Talk: Log-level Data 101

In our latest edition of “Real-Time Real Talk”, we wanted to cover a topic that is not name-dropped at  every…

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