Why AppNexus

AppNexus

Why AppNexus? You do what you do best…

…and let us do the rest

At AppNexus, we know how to build and operate secure, redundant, and efficient datacenters. We know what it takes to buy servers, firewalls, routers, switches, and storage, and then configure, maintain, and update them. We understand virtualization, which is a powerful but difficult-to-engineer thing.

We specialize in taking care of these things for you, so that you can specialize in your core business.

How We Got Started

AppNexus cofounders Brian O'Kelley and Mike Nolet gained much of their expertise in cloud computing and high-transaction IT infrastructure at Right Media, where they created and managed the first successful online ad exchange. That exchange handled 100,000 transactions per second with 99.97% reliability across more than 2500 servers located in five US states and the UK.

After Right Media was purchased by Yahoo, Brian and Mike decided to use their expertise to help companies build and manage their own enterprise-quality infrastructures. They knew what an expensive, painful process such an endeavor is, and they knew what it's like to have to predict demand months in advance, only to find you've either overspent or don't have enough capacity to meet customer demand. They saw that cloud computing could make taking care of infrastructure easier and more cost-effective.

The AppNexus Team

Brian and Mike didn't build the AppNexus cloud alone. The AppNexus engineering team comprises people who worked on the network infrastructure of Sony and MySpace as well as the Right Media Optimization System. And AppNexus has had the advisory and investor support of Marc Andreessen, Ben Horowitz, and Jason Rosenthal from LoudCloud / OpsWare; Khosla Ventures; First Round Capital; and "The Godfather of Silicon Valley" Ron Conway. More »

Our Customers

We are proud to say that in fewer than 6 months, our customer reach has expanded worldwide to include OpenX in England, Exelate Media in Israel, Mooter Media in Australia, and Garage Games in the Pacific Northwest. Many of our customers generate billions of transactions per month. Customers tell us they value AppNexus for these main reasons:

  1. We provide easy, high-quality, cost-effective, self-service hosting and utility computing in a one-stop shop.
  2. We provide an ecosystem in which to collaborate quickly and securely with business partners within a cloud.
  3. We have an experienced and innovative team.

If you, too, want an incredibly well-built, elegant, cloud computing solution, choose AppNexus.