AppNexus for Trading Desks

Online advertising is evolving from a relationship-based model to a data-based model in which the most successful advertisers are able to apply audience insights to target an ocean of available inventory. To take advantage of this important market shift, a new breed of agency and advertiser trading desks is arising. AppNexus is a trusted partner for these trading desks, who use our tools to navigate this landscape, differentiate themselves, and maximize their media dollars. 

AppNexus offers trading desks instant access to the major sources of real-time inventory, such as the Microsoft Advertising Exchange, the DoubleClick Ad Exchange, Admeld, PubMatic, and the Rubicon Project. Our clients tap into industry-leading features, including an intuitive ad management user interface, transparent optimization tools, real-time-data management and reporting, brand safety controls, a truly flexible technology stack, and the ability to negotiate premium advertising terms.

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Access to Supply & Demand

AppNexus console streamlines inventory management
Our ad management user interface, the AppNexus Console, lets buyers manage inventory based on audience targeting, inventory quality controls, cost goals, and other criteria. Our optimization automatically shifts ad buys to the best-performing sites, and has built in levers for those trading desks who wish to tweak our model with their own trafficking expertise.

Negotiate premium advertising terms
With your AppNexus integration, you can negotiate your own terms with private exchanges and premium inventory sources, such as Microsoft Advertising Exchange, Collective Exchange, and Technorati Media. For example, negotiate preferential access or specific pricing terms.
Data Management

Real-time data management and reporting offer actionable insights
AppNexus’s in-depth data management and reporting tools allow you to both view impression-level log files and access hourly reporting in multiple currencies. The result: more responsive campaign management that lets you make real-time adjustments that drive greater ROI. You can easily bring on first- or third-party data to reach your desired audience across the Internet.
Safe RTB Environment

A safe environment for RTB protects your brand
With AppNexus, you can purchase ad inventory with confidence. Our team of auditors scans and categorizes thousands of domains on the AppNexus platform. Plus, our quality controls ensure your ads run only on brand safe sites, and our domain-level reporting ensures you’ll know what type of sites you’re running on.
Ad Serving

Open APIs to build true competitive advantage At AppNexus, we go beyond a simple white label solution. You can customize our technology to build a true competitive advantage without the complexities and cost of building a technology stack from the ground up. With our open APIs, you can extend the AppNexus platform and create tailored solutions for your customers.