Whether you work with advertisers who want to conquer online media, publishers who are exploring new revenue streams or you’re an ad network that manages relationships on both sides, AppNexus has a technology solution to help you navigate the world of real-time advertising. Our technology stack is designed to power both buy- and sell-side business models, work seamlessly with your most important data and technology partners, and support any other capabilities you can dream up.
AppNexus for Ad NetworksMatching supply and demand has always been the core competency of ad networks, but with the addition of real-time demand and supply, this matching becomes increasingly technologically complex. AppNexus has created an advertising platform designed with ad networks in mind, with incredibly powerful ad trafficking tools that span both real-time and managed transactions. Our platform also supports operationally intensive tasks like campaign reporting and tying out billing at the end of the month. Discover how AppNexus streamlines the world of real-time bidding for ad networks.
AppNexus for Publisher NetworksPublishers are embracing ad exchanges to create new revenue streams for their sites. But successfully launching an exchange strategy means having the right tools to manage channel conflict, data leakage, yield, brand safety and private exchange functionality. The world’s largest online companies – including Microsoft Advertising, Collective and Technorati – use AppNexus to power their real-time ad exchanges. Learn how AppNexus can enable your publisher network to capitalize on the fast-growing world of real-time advertising buys.
AppNexus for Trading DesksAdvertisers know their audiences and how much they’re willing to pay to reach them, but they may not yet have the tools to bring that expertise to the online world. AppNexus delivers integrated optimization, up-to-the-hour reporting and a full-featured UI for single-point access to major sources of real-time inventory, including Microsoft Advertising Exchange, Google Ad Exchange, the Rubicon Project, OpenX, Admeld and Pubmatic. Find out how advertisers and trading desks can use AppNexus technology to take their brand and performance buying to the next level.
