AppNexus for Publisher Networks

The world of digital media has awakened to the potential of real-time advertising. Buyers have taken the lead in using data and open marketplaces to drive greater efficiency and effectiveness for display campaigns. AppNexus provides a full suite of yield management controls to help you take advantage of the new exchange opportunity while also managing risks, giving you total control and confidence.

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Yield Management

Dynamic price floors and visibility controls
AppNexus yield management controls offer direct control over who can purchase inventory to prevent yield erosion and channel conflict. You can create dynamic rules based on individual placements, audience quality, ad quality or specific buyers. When you combine these controls with your own private exchange you can offer your publishers the convenience of managing their reserved and RTB-enabled advertising buys in one place.
Ad Serving

Streamlined inventory management
Through your AppNexus platform integration, give your advertisers and agency trading desks a single point of access to your inventory. More demand for your inventory means greater yield for each impression. You can bring on multiple ad formats, including mobile and display, and manage placements via the AppNexus Console, a UI with a workflow optimized for networks. Or, build your own customizable publisher dashboards on top of our APIs.
Access to Supply & Demand

Major sources of demand
When you integrate with the AppNexus platform, you gain access to the major sources of real-time demand, including companies such as Turn and Criteo. This ensures that your publishers have instant access to demand for their inventory from day one.
Safe RTB Environment

Human and automated auditing for publisher safety
Offering security and safety for publishers is a major focus at AppNexus. Creatives are pre-audited by a team of human auditors who review advertisements and flag them for content, brand and technical attributes so that you can filter for the types of advertisements appropriate for your inventory. We’ve also created a proprietary malware scanning technology called Sherlock that scans creatives during their entire lifetime on the AppNexus platform, giving your publishers the confidence that every ad they accept is virus-free.
Data Management

Impression-level data gives continuous feedback on inventory monetization
In addition to up-to-the-hour reporting, AppNexus offers sophisticated ways to manage and report on your data. You can view bid landscape logs, which give you impression-level views of every bid on your inventory, and gain insight into how advertisers are valuing your inventory. With this continuous feedback you can continually improve the business rules you implement for your private exchange and explore pockets of untapped revenue.