PRESS RELEASES 2010
AppNexus News: Media Mentions | Press Releases
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Kodiak Venture Partners Leads $5-million Inside, Up Round Investment in AppNexusWednesday, November 10, 2010:
"AppNexus is uniquely positioned to capitalize on the rapid growth in the real-time bidding marketplace," said Chip Meakem, Managing Director at Kodiak Venture Partners and AppNexus board member. ‘This extra capital allows AppNexus to further leverage its market leadership position."
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AppNexus Secures $50 Million In Growth Capital Financing to Fuel Continued Rapid ExpansionMonday, October 25, 2010:
"Real-time is real, and AppNexus has built the ad technology platform to power this exciting new market,” said Brian O’Kelley, CEO, AppNexus. “Our clients, including premier ad networks and demand-side platforms, will have access to the world’s best technology infrastructure for capitalizing in full on the real-time revolution, across display ads as well as emerging platforms like mobile."
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AppNexus Expands Real-time Bidding Globally With New Data Center in the NetherlandsWednesday, September 29, 2010:
"RTB has gained significant traction in the United States which has earned the attention of sophisticated online advertising companies around the world,” said Brian O’Kelley, CEO of AppNexus. “Proximity to the ad servers of the major European publishers and ad inventory sources, however, is critical when the ads need to be served in real-time. With our new data center in Amsterdam, we’re excited to bring more robust RTB capabilities to ad networks, DSPs and other clients in the European market. Our partners are seeing incredible results in the US, and now this trend will be a global game-changer for online advertising."
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Peer39 Semantic Targeting Data Maximizes Performance and Brand Safety on the AppNexus Real-Time Ad PlatformWednesday, September 15, 2010:
"Using Peer39, we can apply semantic targeting and category data to every ad buy we run on the AppNexus platform, whether real-time bidded or direct inventory,” said Matthew Greitzer, COO and Co-Founder of Accordant Media. “With access to Peer39’s data, all impressions can now be relevant so we never have to buy Run of Network again. Working with Peer39 on AppNexus is massively scalable and makes buying easy and transparent. It will be a go-to tactic for our campaigns going forward."
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Collective and AppNexus Bring Sophisticated Audience Targeting and Brand Safety to Real-Time Display AdvertisingWednesday, June 30, 2010:
"Collective will now leverage AppNexus’ advanced ad platform, data management, and proprietary inventory monitoring tools for executing and optimizing real-time media buys using Collective’s industry-leading audience targeting and robust inventory protection."