PLATFORM CAPABILITES

PLATFORM CAPABILITIES

The AppNexus platform is an exchange-based ad serving solution built from the ground up to address the challenges and opportunities presented by programmatic display buying. Our cloud-based infrastructure allows the platform to deftly meet the massive scale challenges of real-time bidding, where billions of transactions are processed per day.

 

AppNexus is a platform in the true sense of the word. With well-documented APIs, the ability to integrate any data provider or vendor you need and the ability to reach hundreds of users with unique capabilities in our Console user interface, you can trust you are building your business on the industry’s most open and customizable infrastructure. 

 

SUPPLY & DEMAND ON ONE PLATFORM >>

APPNEXUS APPS >>

YIELD MANAGEMENT TOOLS >>

DATA MANAGEMENT & REPORTING >>

OPEN APIs >>

OPTIMIZATION >>

AD SERVING >>

BRAND SAFETY >>

DEALS >>

MOBILE>>

OPEN ADSTREAM >>