Platform

Platform

Platform

  • BUILD A TRADING DESK

    Successful advertisers apply data-driven insights to compete in the evolving ad tech space. Learn how to build a trading desk without investing in costly, underlying technology. Access and buy inventory at scale without writing a single line of code.
  • BUILD A DIFFERENTIATED AD NETWORK

    The ad network space is competitive; let us give you an edge. Learn how to use the AppNexus platform to improve performance, scale, access advanced analytics, and build proprietary tools to differentiate your network from the competition.
  • BUILD A CUSTOM EXCHANGE

    Your inventory is unique, and your exchange strategy should be too. AppNexus delivers broad access to both brand-focused and direct response demand, powerful yield management tools, and full publisher ad serving capabilities. Learn how to maximize your inventory’s value with our real-time bidding and custom exchange offering.
  • APPNEXUS OPEN ADSTREAM

    With our acquisition of Open AdStream, AppNexus is excited to now offer publisher clients a single digital ad delivery platform built to maximize revenue across all demand sources. For almost twenty years, Open AdStream has grown to be the industry’s second largest ad serving platform, powering thousands of clients worldwide.
  • BUILD ON THE APPNEXUS CLOUD

    To build an industry leading business, you need a solid foundation. We built our robust cloud infrastructure specifically for the ad tech industry. Learn how you can use the same cloud we use for our business to simplify your technology stack, increase performance, and mitigate significant investments in a cloud platform and IT administration.