AppNexus News: Media Mentions | Press Releases
WPP, Xaxis, and AppNexus Announce Strategic TransactionMonday, September 22, 2014:
WPP, Xaxis, and AppNexus announced today a strategic transaction that will augment AppNexus’ position as the industry’s largest independent ad technology company. Under the terms of the agreement, AppNexus will acquire Xaxis’ premium ad-serving technology, Open AdStream® (OAS), now known as Xaxis For Publishers. In addition, WPP will invest $25 million in AppNexus, adding to the $85 million in funding the company recently raised at a valuation of $1.2 billion.
AppNexus Announces Investment at $1.2 Billion ValuationMonday, August 18, 2014:
One of New York’s most successful and highly valued technology companies attracts investment of up to $100 million for opportunistic acquisitions and aggressive expansion in booming markets
AppNexus Demonstrates Continued Mobile Momentum Through Strategic Partnership, Ad Spend And Volume GrowthThursday, June 5, 2014:
World’s Largest Independent Ad Tech Company Reveals 500 Percent Growth in Mobile Business
New research from AppNexus, WARC and IAB Europe identifies drivers and challenges for programmatic advertisingThursday, June 5, 2014:
AppNexus, the world’s largest independent ad tech company, today unveiled the findings of a joint report with WARC and IAB Europe, based on one of the biggest ever studies of programmatic advertising in Europe.
AppNexus Acquires Leading Advertising Viewability Company AlentyWednesday, June 4, 2014:
Largest independent ad tech company sets industry standard with addition of viewability as a core platform capability.