AppNexus News: Media Mentions | Press Releases
WPP, Xaxis, and AppNexus Announce Strategic TransactionMonday, September 22, 2014:
WPP, Xaxis, and AppNexus announced today a strategic transaction that will augment AppNexus’ position as the industry’s largest independent ad technology company. Under the terms of the agreement, AppNexus will acquire Xaxis’ premium ad-serving technology, Open AdStream® (OAS), now known as Xaxis For Publishers. In addition, WPP will invest $25 million in AppNexus, adding to the $85 million in funding the company recently raised at a valuation of $1.2 billion.
AppNexus Announces Investment at $1.2 Billion ValuationMonday, August 18, 2014:
One of New York’s most successful and highly valued technology companies attracts investment of up to $100 million for opportunistic acquisitions and aggressive expansion in booming markets
New research from AppNexus, WARC and IAB Europe identifies drivers and challenges for programmatic advertisingThursday, June 5, 2014:
AppNexus, the world’s largest independent ad tech company, today unveiled the findings of a joint report with WARC and IAB Europe, based on one of the biggest ever studies of programmatic advertising in Europe.
AppNexus Demonstrates Continued Mobile Momentum Through Strategic Partnership, Ad Spend And Volume GrowthThursday, June 5, 2014:
World’s Largest Independent Ad Tech Company Reveals 500 Percent Growth in Mobile Business
AppNexus Acquires Leading Advertising Viewability Company AlentyWednesday, June 4, 2014:
Largest independent ad tech company sets industry standard with addition of viewability as a core platform capability.