AppNexus News: Media Mentions | Press Releases
WPP strengthens programmatic offer with AppNexus investmentSeptember 22, 2014
The Drum - "WPP has invested over $25m to take a ‘significant’ stake’ within ad tech company, AppNexus. The investment into AppNexus will include the contribution of the use of its Xaxis for Publishers (XfP) real-time buying technology, as well as the financial input."
WPP takes 15% stake in AppNexusSeptember 22, 2014
Nicosia Business Review - "WPP has acquired a 15 per cent stake in AppNexus, a fast-growing advertising technology company that competes with Google and was recently valued at $1.2bn."
WPP increases stake in ad tech firm AppNexusSeptember 22, 2014
mUmBRELLA - "Advertising agency giant WPP has increased its stake in ad tech firm AppNexus in a bid to take on Google in the ad serving space. WPP has injected US$25m into the company, which it claims is the world’s largest independent ad tech provider."
UPDATE: WPP Puts USD25 Million Into AppNexus, Buys China Agency TeeinSeptember 22, 2014
London South East - "Media buying giant WPP PLC said Monday that it has agreed to invest USD25 million, plus its ad server platform technology, for a significant stake in advertising technology company AppNexus Inc."
Media buying giant WPP PLC said Monday that it has agreed to invest USD25 million, plus its ad server platform technology, for a significant stake in advertising technology company AppNexus Inc.September 22, 2014
Brand Republic - "The deal consists of two main elements. Firstly, AppNexus is to acquire Open Adstream, the ad-serving platform from Xaxis, and secondly, WPP will invest $25 million (£15.3 million) in AppNexus."