MEDIA MENTIONS

AppNexus News: Media Mentions | Press Releases

  • They're Onto Something Big: AppNexus' Playful Flatiron Office by Agatha Habjan
    September 29, 2014

    Interior Design - Interior Design magazine showcases the 2nd floor of the AppNexus NYC headquarters: "The idea was to make the 67,000-square-foot space a kind of campus, she says, with various types of meeting rooms and informal places to hang out and get creative: “People don’t necessarily work at their desks.”"

  • 'We Believe Strongly That The Agency Is The Right Place For Programmatic Technology'
    September 24, 2014

    ExchangeWire - "Earlier this week AppNexus and Xaxis announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed fee, while Xaxis’ parent company WPP will invest $25m in AppNexus. Here Brian O’Kelley, AppNexus, CEO, and Brian Lesser, Xaxis, global CEO, explain to ExchangeWire the rationale behind the deal and forecasted outcomes of it."

  • WPP CEO Martin Sorrell on AppNexus Stake, Why China is a Focus
    September 23, 2014

    TheStreet - "WPP Group's CEO and co-founder Sir Martin Sorrell says his firm is raising its stake in AppNexus to 15% as it works to develop a new online media platform that he hopes will be a formidable competitor to Google and Facebook. Sorrell, in an interview with TheStreet TV, said, 'What we’re providing our clients with is a platform that’s truly agnostic.'"

  • WPP investing $25m in adtech
    September 23, 2014

    City A.M. - "ADVERTISING giant WPP yesterday announced it had taken a $25m (£15.3m) stake in AppNexus, the world’s largest independent adtech provider based in New York."

  • Vantage Point: WPP Gets Snuggly with AppNexus
    September 23, 2014

    Marketing Magazine - "Long live the third-party ad server. WPP’s Xaxis has decided that rather than operating its own ad servers in-house, it will use those of AppNexus, a market-leading programmatic technology company, for delivering ad creative and reporting on campaign performance. "

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