AppNexus News: Media Mentions | Press Releases
AppNexus Acquires French Ad Visibility Company AlentyJune 5, 2014
Mobile Marketing Magazine - "AppNexus has announced the buyout of French company Alenty in order boost its ad viewability credentials... Having worked in partnership with AppNexus since 2011, Alenty’s technology will now be fully incorporated into the company’s programmatic trading platform. This will enable both publishers and advertisers to understand if and for how long an ad has been seen."
AppNexus Buys Viewability Specialist AlentyJune 5, 2014
Mr Web - "Trading solutions provider and online ad marketplace AppNexus has announced the acquisition of French firm Alenty, which specialises in online ad viewability. Alenty, which was founded in 2007 by CEO Laurent Nicolas and CTO Nicolas Thomas, has offices in Paris and London, and was an early player in measuring how long display ads are seen by an audience. The company has been part of AppNexus App Marketplace since 2011."
AppNexus announces new partnership with ShazamJune 5, 2014
M&M Global - "AppNexus has announced, at its second European Summit, a new engagement with Shazam and the evolution of its seminal partnership with Millennial Media."
Mobile Programmatic Spend Explodes On AppNexus, Up 500% YoYJune 5, 2014
MediaPost - "AppNexus on Thursday morning revealed that its mobile business has grown over 500% year-over-year, based on spend."
Visibilité publicitaire : le géant américains Appnexus met la main sur le français AlentyJune 4, 2014
Ad-Exchange.fr - "AppNexus commence à faire ses emplettes. La première acquisition est une jeune pousse parisienne spécialisée dans l’analyse de la visibilité des impressions publicitaires : Alenty."