MEDIA MENTIONS

AppNexus News: Media Mentions | Press Releases

  • AppNexus Launches Mobile App For Ad Management On The Go
    November 5, 2014

    MediaPost - "AppNexus has made real-time analytics even more “mobile” for its mobile publishing partners."

  • AppNexus Announces 'Certified Supply' Program To Combat Fraud; DoubleVerify, Integral Will Validate Impressions
    November 5, 2014

    MediaPost - "AppNexus, a large independent ad tech company that sits as close to the middle of the digital ad ecosystem as any other, on Wednesday announced the soft launch of its "Certified Supply" program together with partners including DoubleVerify, Integral Ad Science, Microsoft, PubMatic and Xaxis."

  • AppNexus Unveils Ad Quality Monitoring, Anti-Fraud Guarantee
    November 5, 2014

    MediaPost - "AppNexus is moving to bolster advertiser confidence in its in-app ad offerings with a new app of its own, allowing publishers to monitor ad quality from their mobile devices."

  • Fixing Programmatic Trading Models
    November 4, 2014

    ExchangeWire - "Ad tech’s meteoric rise is disrupting the current media landscape, but cross-device targeting, attribution and trading models, plus the ‘closed vs. open ecosystem’ debate must be addressed if the sector is to become the de-facto way for media to be bought and sold, according to speakers at the inaugural ATS New York."

  • Microsoft, as Publisher, Embraces Programmatic Solution with AppNexus
    October 7, 2014

    Beet.TV - Adam Roodman, Director, U.S. Targeting and Programmatic at Microsoft Advertising, "explains why the company made the decision to use AppNexus to power its programmatic engine."

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