AppNexus News: Media Mentions | Press Releases
AppNexus Launches Mobile App For Ad Management On The GoNovember 5, 2014
MediaPost - "AppNexus has made real-time analytics even more “mobile” for its mobile publishing partners."
AppNexus Announces 'Certified Supply' Program To Combat Fraud; DoubleVerify, Integral Will Validate ImpressionsNovember 5, 2014
MediaPost - "AppNexus, a large independent ad tech company that sits as close to the middle of the digital ad ecosystem as any other, on Wednesday announced the soft launch of its "Certified Supply" program together with partners including DoubleVerify, Integral Ad Science, Microsoft, PubMatic and Xaxis."
AppNexus Unveils Ad Quality Monitoring, Anti-Fraud GuaranteeNovember 5, 2014
MediaPost - "AppNexus is moving to bolster advertiser confidence in its in-app ad offerings with a new app of its own, allowing publishers to monitor ad quality from their mobile devices."
Fixing Programmatic Trading ModelsNovember 4, 2014
ExchangeWire - "Ad tech’s meteoric rise is disrupting the current media landscape, but cross-device targeting, attribution and trading models, plus the ‘closed vs. open ecosystem’ debate must be addressed if the sector is to become the de-facto way for media to be bought and sold, according to speakers at the inaugural ATS New York."
Microsoft, as Publisher, Embraces Programmatic Solution with AppNexusOctober 7, 2014
Beet.TV - Adam Roodman, Director, U.S. Targeting and Programmatic at Microsoft Advertising, "explains why the company made the decision to use AppNexus to power its programmatic engine."