AppNexus News: Media Mentions | Press Releases
WPP Increases Investment in AppNexusSeptember 22, 2014
Wall Street Journal - "WPP has agreed to invest $25 million in AppNexus in a deal that will raise its stake in the ad technology company to nearly 15%, WPP CEO Martin Sorrell said."
WPP Ups Investment in AppNexus as “The only alternative to align with Facebook or Google,” Martin SorrellSeptember 22, 2014
Beet.TV - Beet.TV interviews AppNexus President Michael Rubenstein about the company’s growth.
WPP takes stake in technology group AppNexusSeptember 22, 2014
Financial Times - "WPP has acquired a 15 per cent stake in AppNexus, a fast-growing advertising technology company that competes with Google and was recently valued at $1.2bn. The deal is the latest example of WPP’s appetite to own technology in addition to providing services."
WPP, Xaxis and AppNexus announce strategic transactionSeptember 22, 2014
Exchange4Media - "The deal will see AppNexus acquire the Open AdStream ad serving platform Xaxis, the programmatic arm of WPP. WPP will also increase its investment in AppNexus by $25 million."
AppNexus, WPP Ink Landmark DealSeptember 22, 2014
ExchangeWire - "AppNexus and Xaxis have announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed fee, while Xaxis’ parent company WPP will invest $25m in AppNexus."