AppNexus News: Media Mentions | Press Releases
They're Onto Something Big: AppNexus' Playful Flatiron Office by Agatha HabjanSeptember 29, 2014
Interior Design - Interior Design magazine showcases the 2nd floor of the AppNexus NYC headquarters: "The idea was to make the 67,000-square-foot space a kind of campus, she says, with various types of meeting rooms and informal places to hang out and get creative: “People don’t necessarily work at their desks.”"
'We Believe Strongly That The Agency Is The Right Place For Programmatic Technology'September 24, 2014
ExchangeWire - "Earlier this week AppNexus and Xaxis announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed fee, while Xaxis’ parent company WPP will invest $25m in AppNexus. Here Brian O’Kelley, AppNexus, CEO, and Brian Lesser, Xaxis, global CEO, explain to ExchangeWire the rationale behind the deal and forecasted outcomes of it."
WPP CEO Martin Sorrell on AppNexus Stake, Why China is a FocusSeptember 23, 2014
TheStreet - "WPP Group's CEO and co-founder Sir Martin Sorrell says his firm is raising its stake in AppNexus to 15% as it works to develop a new online media platform that he hopes will be a formidable competitor to Google and Facebook. Sorrell, in an interview with TheStreet TV, said, 'What we’re providing our clients with is a platform that’s truly agnostic.'"
WPP investing $25m in adtechSeptember 23, 2014
City A.M. - "ADVERTISING giant WPP yesterday announced it had taken a $25m (£15.3m) stake in AppNexus, the world’s largest independent adtech provider based in New York."
Vantage Point: WPP Gets Snuggly with AppNexusSeptember 23, 2014
Marketing Magazine - "Long live the third-party ad server. WPP’s Xaxis has decided that rather than operating its own ad servers in-house, it will use those of AppNexus, a market-leading programmatic technology company, for delivering ad creative and reporting on campaign performance. "