AppNexus News: Media Mentions | Press Releases
AppNexus Raises $25M From Ad Giant WPPSeptember 22, 2014
TechCrunch - "Ad tech company AppNexus announced today that it has raised an additional $25 million in funding from ad holding company WPP. As part of the deal, AppNexus is also acquiring Open AdStream, the ad-serving technology from WPP’s Xaxis."
VC-backed AppNexus scores $25 mln from WPPSeptember 22, 2014
PE Hub - "New York City-based ad tech firm AppNexus will receive $25 million in funding from communications services firm WPP."
AppNexus Raises $25M From WPP, Acquires Xaxis TechSeptember 22, 2014
VentureWire - "Advertising giant WPP PLC will invest $25 million in advertising technology company AppNexus Inc., adding to the $85 million in funding the company recently raised at a valuation of $1.2 billion."
World's largest advertising holding company buys larger interest in startup juggernaut AppNexusSeptember 22, 2014
New York Business Journal - "WPP Group (NASDAQ: WPPGY) has infused AppNexus with another $25 million in capital, following closely behind the $60 million the Flatiron-based company raised from an unnamed private equity group in August."
WPP strengthens programmatic offer with AppNexus investmentSeptember 22, 2014
The Drum - "WPP has invested over $25m to take a ‘significant’ stake’ within ad tech company, AppNexus. The investment into AppNexus will include the contribution of the use of its Xaxis for Publishers (XfP) real-time buying technology, as well as the financial input."