MEDIA MENTIONS

AppNexus News: Media Mentions | Press Releases

  • Programmatic advertising: Digital marketing's saviour or real-time headache?
    April 7, 2014

    CMO - CMO interviews AppNexus VP of APAC Sales Dave Osborn about the opportunity of programmatic: ""I think the promise of programmatic is freeing up people – both marketers and media sellers – to be more strategic partners and have more strategic conversations,” Osborn says."

  • AppNexus Hires Ex-CEO of 24/7 Media As CFO
    April 7, 2014

    Adweek - AppNexus hires former 24/7 Media CEO Jon Hsu as Chief Financial Officer, adding another veteran of the ad tech world and solidifying the leadership at the company.

  • AppNexus Debuts Research Study To Bolster Programmatic Understanding
    April 1, 2014

    ExchangeWire - "AppNexus has taken 2014’s Ad Week Europe to unveil its latest partnership with research body Warc, as it aims to position itself at the vanguard of increased investment in programmatic by brand-side advertisers."

  • #AWEurope Podcast: Interview with Brian O’Kelley, AppNexus
    March 28, 2014

    Advertising Week Europe - In a podcast interview, AppNexus CEO Brian O'Kelley discusses his early career, the state of the programmatic industry, and what excites him about the future of AppNexus.

  • RTB : une révolution multi-device
    March 20, 2014

    CB news - "Si les Agences Media doivent désormais accorder une part non négligeable de leurs investissements au Mobile, le RTB devra nécessairement y être associé. De nombreux indices peuvent mettre en exergue cette analyse. Tout d’abord, Appnexus, l'un des plus gros acteurs du RTB, a créé l’an passé une coentreprise avec Millenial pour lancer un ad-exchange mobile."

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