MEDIA MENTIONS

AppNexus News: Media Mentions | Press Releases

  • WPP strengthens programmatic offer with AppNexus investment
    September 22, 2014

    The Drum - "WPP has invested over $25m to take a ‘significant’ stake’ within ad tech company, AppNexus. The investment into AppNexus will include the contribution of the use of its Xaxis for Publishers (XfP) real-time buying technology, as well as the financial input."

  • WPP takes 15% stake in AppNexus
    September 22, 2014

    Nicosia Business Review - "WPP has acquired a 15 per cent stake in AppNexus, a fast-growing advertising technology company that competes with Google and was recently valued at $1.2bn."

  • WPP increases stake in ad tech firm AppNexus
    September 22, 2014

    mUmBRELLA - "Advertising agency giant WPP has increased its stake in ad tech firm AppNexus in a bid to take on Google in the ad serving space. WPP has injected US$25m into the company, which it claims is the world’s largest independent ad tech provider."

  • UPDATE: WPP Puts USD25 Million Into AppNexus, Buys China Agency Teein
    September 22, 2014

    London South East - "Media buying giant WPP PLC said Monday that it has agreed to invest USD25 million, plus its ad server platform technology, for a significant stake in advertising technology company AppNexus Inc."

  • Media buying giant WPP PLC said Monday that it has agreed to invest USD25 million, plus its ad server platform technology, for a significant stake in advertising technology company AppNexus Inc.
    September 22, 2014

    Brand Republic - "The deal consists of two main elements. Firstly, AppNexus is to acquire Open Adstream, the ad-serving platform from Xaxis, and secondly, WPP will invest $25 million (£15.3 million) in AppNexus."

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