MEDIA MENTIONS 2011
AppNexus News: Media Mentions | Press Releases
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Online Ad Predictions for 2012: Thoughts on ROI, Privacy, and Yes, More AcquisitionsDecember 17, 2011
Business2Community - The demand for third-party data and tools will also fuel greater demand for technologies such as AppNexus Apps, which allows its customers and partners to easily create their own customizable display ad platform.
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How Unbundling Media and Technology Will Nurture InnovationDecember 7, 2011
Ad Age - Ari Paparo, AppNexus' SVP of Product, said this move was designed to help ad tech providers develop their business and focus on creating new technology, rather than burden themselves trying to distribute their offering. This is exactly the kind of thinking the industry needs to produce better results for advertisers.
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Cyril Zimmermann, CEO, Hi-Media, Discusses Hi-Media’s Partnership With AppNexus – And Its New European Ad ExchangeNovember 20, 2011
ExchangeWire - With over 20 billion pan-European impressions, Hi-Media is one of the largest ad networks in Europe. It is announcing this morning a new partnership with AppNexus to make available its inventory in real-time through its new ad exchange.
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AppNexus debuts ‘App Marketplace’ for display adsNovember 16, 2011
Netimperative - Ad technology firm AppNexus, has launched an ‘App Marketplace’ for the digital advertising industry.
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Retargeters Banned On Yahoo!; AppNexus Highlighting Apps; Irish Display Finds Pot Of GoldNovember 11, 2011
AdExchanger.com - The company announced its new App marketplace yesterday and the company's head of product, Ari Paparo, told Ad Age's Michael Learmonth, "Our goal with this App marketplace is to present ad tech providers with a new avenue for developing their business that allows them to focus on what they do best -- creating innovative ad technology -- rather than distribution of their offerings."