MEDIA MENTIONS 2010
AppNexus News: Media Mentions | Press Releases
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You Don't Have to Reinvent the WheelDecember 7, 2010
ClickZ - “Smart companies know that they don't have to reinvent the wheel to be successful.”
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5 Tech Startups Backed by Google, Citigroup, Cisco, MicrosoftNovember 15, 2010
CNBC Stock Blog - “AppNexus has brought a bunch of unique partners and has done a good job creating an open platform specific to real-time bidding," Easterly said. "The partner approach and the openness of the platform are in general things Microsoft wants to support.”
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AppNexus zet voet aan grond in AmsterdamSeptember 30, 2010
“AppNexus beschikt over een platform dat klanten toegang verleent tot alle grote real-time bidding-advertentienetwerken, inclusief Google’s DoubleClick Ad Exchange en Microsoft’s AdECN. Het platform is gebaseerd op een cloud infrastructuur die schaalbaar is tot tientallen miljarden advertentie-impressies per dag. AppNexus werk in Europa al met BannerConnect in Nederland, mexad in Duitsland en Infectious Media in het Verenigd Koninkrijk.”
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Will Semantic Real-Time Bidding Take On Behavioral Targeting?September 15, 2010
MediaPost - “AppNexus, which provides a RTB platform, has integrated Peer39’s semantic targeting capabilities, allowing ad networks, demand-side platforms and direct marketers to optimize and target display advertising campaigns. Clients also can use the semantic data with other targeting technologies.”
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A Bit of Clarity on the Issue of TransparencySeptember 14, 2010
ClickZ - "If an ad network, after months of testing and scouring the Web, discovers a site that performs three times better than anything they've ever seen – do they have an obligation to make that public?"