AppNexus News: Media Mentions | Press Releases
AppNexus Will Throttle Payments For Fraudulent Ads, Starting In Q2 2015November 6, 2014
AdExchanger - "On Wednesday at AppNexus' New York summit, CEO Brian O'Kelley detailed how [Certified Supply] will work and named partners and fraud vendors that will collectively create a definition of fraud that can be applied across all its supply – and then enforce that definition."
“Fraud-Free” is Suddenly a Selling Point for Online AdvertisingNovember 6, 2014
The Wall Street Journal - "Ad companies are flocking to offer “no fraud” guarantees to their clients in an attempt to prove they’ve got a handle on the situation. Though it may seem a basic minimum requirement, ad sellers are suddenly touting “fraud-free” advertising as a point of differentiation in the marketplace.."
Nine and Fairfax to launch APEX premium mobile exchange as MCN walks awayNovember 6, 2014
Mumbrella - "Publishers Nine Entertainment and Fairfax Media will today announce the launch of a premium programmatic exchange for mobile ad inventory, called the Australian Premium Exchange (APEX), as the two publishers seek to try to curtail the growing power of the likes of Google and Facebook in online advertising space.."
AppNexus To Guarantee 'Fraud-Free' TrafficNovember 5, 2014
ExchangeWire - "AppNexus today (5 November) announced a tie-up with a host of third parties, including WPP’s Xaxis, DoubleVerify, Integral AdScience, to agree a common currency on what constitutes click-fraud, and also announced an initiative where it won’t charge advertisers for invalid traffic."
AppNexus Launches Mobile App For Ad Management On The GoNovember 5, 2014
MediaPost - "AppNexus has made real-time analytics even more “mobile” for its mobile publishing partners."