AppNexus News: Media Mentions | Press Releases
How Venrock Is Reinventing ItselfMay 9, 2013
Forbes - "Venrock ended up leading an $8 million Series B fundraising in September 2008. Today New York-based AppNexus is growing like a weed, with 500 employees and revenues that nearly tripled in 2012 and are on course to double this year."
Programmatic’s Toolbar ProblemMay 2, 2013
Digiday - "The subject of toolbars is a tricky one. To the casual observer, most of these companies are bad actors. They’re adding very little in value. But that’s not necessarily the case, according to AppNexus CEO Brian O’Kelley. His company is happy to work with browser toolbars and plugins as long as they don’t interfere with publishers’ ads or content."
Meet AppNexus: The online ad platform you already use everydayApril 29, 2013
American Public Media: Marketplace Tech - AppNexus CEO and co-founder Brian O'Kelley is interviewed about the company and non-PII targeting: "While most people haven’t heard of AppNexus, many Internet users almost certainly interact with the company on a daily basis. AppNexus is an exchange that allows advertisers to bid for the ability to sell products to users online -- 13 billion times a day."
AppnenuxSummit : que peut-on attendre d’Appnexus sur le mobile ?April 12, 2013
Ad-Exchange.fr - "Depuis six mois, l’entreprise newyorkaise a monté une équipe d’une trentaine de personnes pour occuper le terrain et ainsi commencé à dépenser les 75 M$ de financement reçu en début d’année. La vision de Brian O’Kelley est limpide, le marché de la publicité sur mobile en 2013 ressemble à celui du display en 2004."
AppNexus expands ad technology platform to mobileApril 12, 2013
M&M Global - "Real-time ad technology platform AppNexus is expanding its display business into mobile as part of one integrated platform to ‘break down the technological hurdles’ within mobile advertising. Throughout 2013 AppNexus will extend its customisable and targeted services with integrated buy-side and sell-side solutions for display and mobile."