MEDIA MENTIONS

AppNexus News: Media Mentions | Press Releases

  • Branding : avec Twixt, Appnexus automatise la négociation pour les achats en direct
    April 10, 2014

    Ad-Exchange.fr - "Appnexus vient de lancer Twixt, une nouvelle application qui permet de faciliter la négociation de gré à gré pour tout ce qui touche à l’achat-vente d’inventaire publicitaire en direct et donc à prix fixe, du premium quoi."

  • AppNexus to Scoop Direct Deal Ad Dollars With Twixt
    April 9, 2014

    ClickZ - "Real-time ad platform AppNexus has launched Twixt, a programmatic solution that aims to streamline the negotiation that happens prior to the execution of a digital ad buy."

  • AppNexus Adds Software To Support Direct Deals
    April 8, 2014

    RTM Daily - "Programmatic ad platform AppNexus this week released software to support direct deals, Advertising Age has reported. However, true to the company’s principle, their new software, Twixt, aims to automate much of the manual labor."

  • Appnexus renforce son équipe de direction : un nouveau CFO et un nouveau CTO
    April 8, 2014

    Ad-Exchange.fr - "...Appnexus vient de nommer Jonathan Hsu comme directeur financier et des opérations (CFO et COO)... Geir Magnusson va prendre en charge la direction technique de l’entreprise."

  • With RTB Booming, AppNexus Makes A Play For Direct Dollars Too
    April 8, 2014

    Ad Age - AppNexus is launching a new software product called Twixt, which aims to streamline much of the negotiation that occurs prior to the execution of a digital ad buy.

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