MEDIA MENTIONS

AppNexus News: Media Mentions | Press Releases

  • Has AppNexus Spotted A Chink In Google’s Armor? Facebook Did.
    October 7, 2014

    AdExchanger - "Matt Keiser, Founder and CEO of LiveIntent, talks about how AppNexus' recent acquisition of Open AdStream puts us "in a better position to compete with Google and Facebook and, even more important, move the entire industry forward."

  • Microsoft, as Publisher, Embraces Programmatic Solution with AppNexus
    October 7, 2014

    Beet.TV - Adam Roodman, Director, U.S. Targeting and Programmatic at Microsoft Advertising, "explains why the company made the decision to use AppNexus to power its programmatic engine."

  • They're Onto Something Big: AppNexus' Playful Flatiron Office by Agatha Habjan
    September 29, 2014

    Interior Design - Interior Design magazine showcases the 2nd floor of the AppNexus NYC headquarters: "The idea was to make the 67,000-square-foot space a kind of campus, she says, with various types of meeting rooms and informal places to hang out and get creative: “People don’t necessarily work at their desks.”"

  • 'We Believe Strongly That The Agency Is The Right Place For Programmatic Technology'
    September 24, 2014

    ExchangeWire - "Earlier this week AppNexus and Xaxis announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed fee, while Xaxis’ parent company WPP will invest $25m in AppNexus. Here Brian O’Kelley, AppNexus, CEO, and Brian Lesser, Xaxis, global CEO, explain to ExchangeWire the rationale behind the deal and forecasted outcomes of it."

  • Vantage Point: WPP Gets Snuggly with AppNexus
    September 23, 2014

    Marketing Magazine - "Long live the third-party ad server. WPP’s Xaxis has decided that rather than operating its own ad servers in-house, it will use those of AppNexus, a market-leading programmatic technology company, for delivering ad creative and reporting on campaign performance. "

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