MEDIA MENTIONS

AppNexus News: Media Mentions | Press Releases

  • AppNexus CEO Brian O’Kelley Talks Ad Tech Challenges
    June 11, 2014

    Wall Street Journal - "CMO Today spoke with AppNexus Chief Executive Brian O’Kelley about some of the issues facing the ad tech industry."

  • European marketers ignorant of programmatic as P&G and Amex make shift in US
    June 9, 2014

    Marketing Magazine - "The study found that 25% of marketers have never heard of programmatic which it says is "potentially the biggest obstacle to forecast industry growth". This is despite the fact that the research found 79% of media agencies are using programmatic channels."

  • AppNexus CEO: 'Viewability' is a misnomer
    June 9, 2014

    ExchangeWire - "In the first of a two-part interview, O’Kelley shares with ExchangeWire just some of his views on AppNexus’ recent product launches, as well as how the industry can move cohesively to tackle some of its biggest issues, beginning with the issue of viewability."

  • Pour le CEO d’Appnexus, les Deals IDs vont dépasser les enchères en 2017
    June 6, 2014

    Ad-Exchange.fr - "Deals, visibilité, mobile. Voici quelques mots clés qui ont servi de fil conducteur à la deuxième édition d’Appnexus Summit Europe, qui a eu lieu hier à Londres. En ouverture, Brian O’Kelley, CEO d’AppNexus, s’est attaché à bien définir les différentes façons de faire du programmatique, tout en appuyant très sérieusement sur le concept de Deals, outil que le fournisseur de technologie pour le programmatique vient d’ailleurs de peaufiner avec une toute nouvelle solution faite maison."

  • Europe lags on programmatic skills
    June 6, 2014

    Warc - "Warc teamed with ad tech firm AppNexus and trade body IAB Europe to carry out a major study of programmatic advertising in Europe. The report, Why and how programmatic is emerging as key to real-time marketing success, is based on a survey of more than 600 marketers, media buying agencies, publishers and advertising agencies."

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