Agencies / Advertisers View Overview

Products

AppNexus Console

AppNexus Console helps agencies and advertisers increase campaign effectiveness through the most powerful integrated platform for programmatic media buying.

Twixt

Twixt is an automated guaranteed buying platform for the open marketplace. Trading desk programmatic products, holding company preferred deals and open RFP in one unified application.  Media buying – simplified

Publishers View Overview

Products

Open AdStream

Open AdStream helps publishers reduce challenges in digital ad serving by offering a single digital ad delivery platform built to maximize revenue across all demand sources.

Yield Management Platform

YMP increases monetization by managing multiple demand partners more efficiently.   With more control and less operational overhead, users can focus on what matters most: achieving higher yields.

Yieldex Analytics

Yieldex Analytics helps publishers manage, forecast, package and price their digital inventory to improve yield and maximize revenue across all delivery channels. 

YieldexDirect

YieldexDirect helps publishers reduce the inefficiencies associated with running time-consuming campaigns by providing highly specialized tools to increase operational efficiency though integrated workflows and campaign automation.



Ad Tech Companies View Overview

Products

AppNexus Console

AppNexus Console helps advertising technology companies reduce the amount of time and expensive technology required to trade programmatically through specialized infrastructure, tools and expertise.

 AppNexus Services

AppNexus Services helps advertising technology companies reduce risk and complexity through custom training and technology and financial solutions.

AppNexus Cloud

AppNexus Cloud helps advertising technology companies stand out from the crowd to generate more business through highly differentiated offerings.

AppNexus for Publishers

Yieldex Analytics

Helps publishers reduce challenges in forecasting and packaging inventory by providing a complete picture of their data.

BENEFITS

Availability and Capacity Forecasting

Forecasting is the cornerstone of digital advertising analytics and is key to driving publisher revenue. Yieldex Analytics offers increased forecasting accuracy and greater targeting visibility to understand your site’s capacity and make better decisions.

Sales Management

Yieldex Analytics offers advanced sales management reports to help evaluate sales performance at highly granular level and drive sales alignment between advertiser pricing. 

Audience Management

Audience Management provides accurate inventory availability for all audiences and allows you to drive upsells with audience performance insights.

Delivery Management

Delivery Management allows precise monitoring of your campaigns to identify under-delivery issues and optimize campaigns that have the most revenue at risk. So you’ll deliver what you sell, minimize under-delivery and reduce make-goods.

Product Discovery

Yieldex Analytics offers audience overlap analysis that helps you package your high demand inventory better. Yieldex integrates data from your SSP to provide a complete picture of your inventory across all channels. 

Pricing Optimization

Pricing Optimization allows you to monitor rate card prices and discounts across all sales channels and discover revenue opportunities.

Get Started

AppNexus helps the world’s top publishers fully monetize their content through integrated ad serving and programmatic selling solutions. Ready to get started?

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Other Products For Publishers

Yield Management Platform

YMP increases monetization by managing multiple demand partners more efficiently.   With more control and less operational overhead, users can focus on what matters most: achieving higher yields.

Learn More

Open AdStream

Open AdStream helps publishers reduce challenges in digital ad serving by offering a single digital ad delivery platform built to maximize revenue across all demand sources.

Learn More

YieldexDirect

YieldexDirect helps publishers reduce the inefficiencies associated with running time-consuming campaigns by providing highly specialized tools to increase operational efficiency though integrated workflows and campaign automation.

Learn More