Reinvent the way you sell media to gain efficiency and improve yield.
Automate manual ad trafficking so your sales team can focus on longer-term opportunities and operations can drive yield.
You have a media business. AppNexus doesn’t. AppNexus doesn’t compete for consumer attention or sales.
Stand out from the competition with AppNexus’ open and flexible platform.
Publishers and app developers manage and allocate inventory across demand partners, setup direct campaigns and orders, manage audience data, and run audience extension campaigns with the publisher tool set. AppNexus helps them build the ad business they want.
AppNexus offers publishers a single digital ad delivery platform built to maximize revenue across all demand sources.
AppNexus Publisher Adserver empowers publishers to maximize the value of their ad inventory by managing and optimizing their entire business across all demand channels and screens through one unified and independent platform.
Yieldex is the leading provider of digital ad forecasting, analytics, pricing and marketplace tools for publishers and advertisers. AppNexus acquired Yieldex in March 2015 to support the delivery of a full-stack publisher platform and expansion in automated guaranteed.
Many of the world’s largest agencies and buyers use the same technology platform — AppNexus — as many of the world’s largest publishers. With AppNexus, you connect directly with some of the biggest buyers in the world who log into AppNexus Console to find the right inventory to buy every day.