Agencies / Advertisers View Overview

Products

AppNexus Console

AppNexus Console helps agencies and advertisers increase campaign effectiveness through the most powerful integrated platform for programmatic media buying.

Twixt

Twixt is an automated guaranteed buying platform for the open marketplace. Trading desk programmatic products, holding company preferred deals and open RFP in one unified application.  Media buying – simplified

Publishers View Overview

Products

Open AdStream

Open AdStream helps publishers reduce challenges in digital ad serving by offering a single digital ad delivery platform built to maximize revenue across all demand sources.

Yield Management Platform

YMP increases monetization by managing multiple demand partners more efficiently.   With more control and less operational overhead, users can focus on what matters most: achieving higher yields.

Yieldex Analytics

Yieldex Analytics helps publishers manage, forecast, package and price their digital inventory to improve yield and maximize revenue across all delivery channels. 

YieldexDirect

YieldexDirect helps publishers reduce the inefficiencies associated with running time-consuming campaigns by providing highly specialized tools to increase operational efficiency though integrated workflows and campaign automation.



Ad Tech Companies View Overview

Products

AppNexus Console

AppNexus Console helps advertising technology companies reduce the amount of time and expensive technology required to trade programmatically through specialized infrastructure, tools and expertise.

 AppNexus Services

AppNexus Services helps advertising technology companies reduce risk and complexity through custom training and technology and financial solutions.

AppNexus Cloud

AppNexus Cloud helps advertising technology companies stand out from the crowd to generate more business through highly differentiated offerings.

AppNexusfor Publishers 
and App Developers

Embrace Programmatic

Reinvent the way you sell media to gain efficiency and improve yield.

Empower Your People

Automate manual ad trafficking so ad sales can focus on longer-term opportunities and operations can drive yield.

Leverage Independent Technology

Our clients have media businesses. We don’t. We don’t compete for consumer attention or sales.

Differentiate Your Ad Products

Stand out from the competition with AppNexus’ open and flexible platform.

Now on AppNexus

500+

publisher clients

317

3rd-party bidders integrated

3

acquisitions focused on publisher technology

24/7

global monitoring

Case Study:

We can have confidence that we’re always selling impressions to the highest bidder, whatever the demand source.

Pete Miles

VP, Advertising Operations, Shazam

do more with appnexus

Automated Yield Management

Publishers and app developers manage and allocate inventory across demand partners, setup direct campaigns and orders, manage audience data, and run audience extension campaigns with the Publisher Tool Set. AppNexus helps them build the ad business they want.

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Ad Serving

AppNexus now offers publishers a single digital ad delivery platform built to maximize revenue across all demand sources through Open AdStream®.

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Forecasting & Automated Guaranteed

Yieldex is the leading provider of digital ad forecasting, analytics, pricing and marketplace tools for publishers and advertisers. AppNexus acquired Yieldex in March 2015 to support the delivery of a full-­stack publisher platform and expansion in automated guaranteed.

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Relationships with the World’s Biggest Buyers

Many of the world’s largest agencies and buyers use the same technology platform — AppNexus — as many of the world’s largest publishers. With AppNexus, you connect directly with some of the biggest buyers in the world who log into AppNexus Console to find the right inventory to buy every day.

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Open AdStream

Open AdStream helps publishers reduce challenges in digital ad serving by offering a single digital ad delivery platform built to maximize revenue across all demand sources.

Learn More

YMP increases monetization by managing multiple demand partners more efficiently.   With more control and less operational overhead, users can focus on what matters most: achieving higher yields.

Learn More

Yieldex Analytics helps publishers manage, forecast, package and price their digital inventory to improve yield and maximize revenue across all delivery channels.

Learn More

YieldexDirect helps publishers reduce the inefficiencies associated with running time-consuming campaigns by providing highly specialized tools to increase operational efficiency though integrated workflows and campaign automation. 

Twixt and YieldexDirect are coming together to deliver a complete automated guaranteed buying solution for media buyers and sellers.

Learn More

Get Started

AppNexus helps the world’s top publishers fully monetize their content through integrated ad serving and programmatic selling solutions. Ready to get started?

Request a Consultation