Agencies / Advertisers View Overview

Products

AppNexus Console

AppNexus Console helps agencies and advertisers increase campaign effectiveness through the most powerful integrated platform for programmatic media buying.

Twixt

Twixt is an automated guaranteed buying platform for the open marketplace. Trading desk programmatic products, holding company preferred deals and open RFP in one unified application.  Media buying – simplified

Publishers View Overview

Products

Open AdStream

Open AdStream helps publishers reduce challenges in digital ad serving by offering a single digital ad delivery platform built to maximize revenue across all demand sources.

Yield Management Platform

YMP increases monetization by managing multiple demand partners more efficiently.   With more control and less operational overhead, users can focus on what matters most: achieving higher yields.

Yieldex Analytics

Yieldex Analytics helps publishers manage, forecast, package and price their digital inventory to improve yield and maximize revenue across all delivery channels. 

YieldexDirect

YieldexDirect helps publishers reduce the inefficiencies associated with running time-consuming campaigns by providing highly specialized tools to increase operational efficiency though integrated workflows and campaign automation.



Ad Tech Companies View Overview

Products

AppNexus Console

AppNexus Console helps advertising technology companies reduce the amount of time and expensive technology required to trade programmatically through specialized infrastructure, tools and expertise.

 AppNexus Services

AppNexus Services helps advertising technology companies reduce risk and complexity through custom training and technology and financial solutions.

AppNexus Cloud

AppNexus Cloud helps advertising technology companies stand out from the crowd to generate more business through highly differentiated offerings.

Corporate Privacy Policy


This information and the privacy statement below are for our corporate website, AppNexus.com.

If you have any questions about this policy, you can contact us here. For the AppNexus Platform Privacy page, click here. AppNexus.com may contain content or links to content or services provided by third parties. This policy does not apply to the practices of those third parties.

COLLECTION, USE, AND RETENTION OF PERSONALLY IDENTIFIABLE INFORMATION (PII)

We collect PII via this website when it is provided to us. The PII we collect may include name, address, phone number, email address, or any other information provided to us. We use the PII collected via this website for business purposes, such as marketing, recruiting and hiring, responding to general inquiries or customer support requests, and in the course of providing services to customers. We retain the PII collected via the website indefinitely, unless otherwise specified, or until we delete the PII pursuant to a request from the subject of the PII.

COLLECTION, USE, AND RETENTION OF NON-PII

We collect non-PII on our website using cookies, web beacons, and tags for the operation of the site (e.g. managing user sessions), including analyzing site usage, detecting and preventing malicious behavior on the site, and improving the content and organization of the site. We also engage other companies that will use similar methods to collect non-PII on our website for analyzing site usage.

We also use non-PII we collect to advertise our business on other sites, including through the AppNexus Platform. When we do so, we act as a customer of the platform, using our own information, and we do not use or mix our information with the proprietary information of other Platform customers. You can learn more about the AppNexus Platform in the AppNexus Platform Privacy page, where you can also learn about how to opt out of having the Platform used by us and others for interest-based advertising.

INFORMATION SHARING

We will not rent, share, or sell to third parties the PII we collect via AppNexus.com, except for the reasons stated in this Privacy Statement.

We may share non-PII or PII with affiliates, subsidiaries, vendors, or other third parties to perform services on our behalf that are related to marketing and operating AppNexus' business.

We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to fraud and situations involving potential threats to the physical safety of any person.

We may transfer information, including any PII, to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.

THIRD PARTY SERVICES

Third party services incorporated into our website, such as social media widgets or online advertising networks, may collect information about your visits to our site for purposes including interest-based advertising. This information could be combined with information collected from other sites. Such information may include, for example, pages visited, times and dates of visits, browser or operating system configuration, etc. Industry trade associations maintain web pages where you can opt out of interest-based advertising by all participating companies:

INFORMATION ABOUT CHILDREN

This site is not intended for, or designed to attract, children. We do not collect personally identifiable information from any person we actually know is an individual under the age of 13.

YOUR CHOICES

We will provide reasonable opportunity for individuals to access, update, or delete PII about them that we have in our possession. We will not use PII provided to us for purposes incompatible with the purpose for which it was provided without obtaining authorization from the subject of the information. For sensitive information, as required by the Safe Harbor Principles, we will obtain authorization prior to sharing the information or using it for a purpose other than that for which it was collected.

For choices relating to interest-based advertising on the AppNexus Platform, see the AppNexus Platform Privacy page.

U.S.-E.U. SAFE HARBOR FRAMEWORK AND U.S.-SWISS SAFE HARBOR FRAMEWORK

For personal information we transfer from the European Union to the United States, we adhere to the principles of the U.S.-E.U. Safe Harbor Framework and U.S.-Swiss Safe Harbor Framework, as set forth by the U.S. Department of Commerce (http://export.gov/safeharbor/). For questions or complaints related to the collection, retention, or use of data under either of the Safe Harbor Frameworks, you can contact us here. Unresolved privacy complaints under either of the Safe Harbors will be referred to the American Arbitration Association as an independent dispute resolution mechanism.

CHANGES TO THIS POLICY

We may from time to time change our practices with regard to information collected and used on AppNexus.com. Changes will be reflected in this Privacy Statement. However, if we were to make material changes, those changes would not, without authorization, be applied to information collected prior to the changes.

QUESTIONS?

If you have questions or requests regarding our collection and use of information, you can contact us here.