Agencies / Advertisers View Overview

Products

AppNexus Console

AppNexus Console helps agencies and advertisers increase campaign effectiveness through the most powerful integrated platform for programmatic media buying.

Twixt

Twixt is an automated guaranteed buying platform for the open marketplace. Trading desk programmatic products, holding company preferred deals and open RFP in one unified application.  Media buying – simplified

Publishers View Overview

Products

Open AdStream

Open AdStream helps publishers reduce challenges in digital ad serving by offering a single digital ad delivery platform built to maximize revenue across all demand sources.

Yield Management Platform

YMP increases monetization by managing multiple demand partners more efficiently.   With more control and less operational overhead, users can focus on what matters most: achieving higher yields.

Yieldex Analytics

Yieldex Analytics helps publishers manage, forecast, package and price their digital inventory to improve yield and maximize revenue across all delivery channels. 

YieldexDirect

YieldexDirect helps publishers reduce the inefficiencies associated with running time-consuming campaigns by providing highly specialized tools to increase operational efficiency though integrated workflows and campaign automation.



Ad Tech Companies View Overview

Products

AppNexus Console

AppNexus Console helps advertising technology companies reduce the amount of time and expensive technology required to trade programmatically through specialized infrastructure, tools and expertise.

 AppNexus Services

AppNexus Services helps advertising technology companies reduce risk and complexity through custom training and technology and financial solutions.

AppNexus Cloud

AppNexus Cloud helps advertising technology companies stand out from the crowd to generate more business through highly differentiated offerings.

AppNexus announces investment at $1.2 Billion valuation

Monday, August 18, 2014


One of New York’s Most Successful and Highly Valued Technology Companies Attracts Investment of up to $100 Million for Opportunistic Acquisitions and Aggressive Expansion in Booming Markets

New York – AppNexus, the world’s largest independent advertising technology company, today announced that a large, Boston-based public equity and asset management firm has invested $60 million in the company, valuing it at $1.2 billion. With interest from other parties to invest up to an additional $40 million, the total potential investment is $100 million.

“When we founded AppNexus, our aspiration wasn’t just to build the world’s best ad tech company – we wanted to prove that you can build a seminal, global technology company right here in New York,” said Brian O’Kelley, CEO and co-founder, AppNexus. “As a company purely focused on creating great tech, our aim is to continue to revolutionize the advertising industry, and we’re just getting started.”

Since it was founded in 2007, AppNexus has seen dramatic increases in revenue each year as one of New York’s most successful and highly valued technology companies. Notably, the company:

  • Transacted more than $500 million in total ad spend across its platform in 2012, eclipsed $1 billion in 2013, and expects that figure to more than double in 2014, exceeding $2 billion;
  • Currently transacts more than 30 billion ad impressions per day;
  • Is now the world’s leading independent source for buying mobile ads programmatically with more than 500 percent growth in the last year based on ad spend; and
  • Has increased its headcount 43 percent since January 2013 with nearly 600 employees across 10 offices worldwide, including its newest locations in Sydney and Singapore.

AppNexus plans to use the investment to continue the rapid expansion of its global team and to invest in creating innovations that will transform digital advertising. AppNexus expects to add hundreds of additional jobs by 2016, both in its New York headquarters and its offices around the world. Additionally, the company, which acquired viewability technology pioneer Alenty in June, will use the funds to potentially make opportunistic acquisitions and forge partnerships that enhance AppNexus’ product offerings and further its mission to power the advertising that powers the Internet.

AppNexus, which has raised more than $200 million to date, also increased its debt facility to $75 million, extendable to $100 million, led and syndicated through Silicon Valley Bank. JPMorgan acted as exclusive financial advisor to AppNexus.

ABOUT APPNEXUS 

AppNexus is a technology company that provides trading solutions and powers marketplaces for Internet advertising. Its open, unified, and powerful programmatic platform empowers customers to more effectively buy and sell media, allowing them to innovate, differentiate, and transform their businesses. As the world’s largest independent ad tech company, AppNexus is led by the pioneers of the web’s original ad exchanges. Headquartered in New York City with ten global offices, AppNexus employs hundreds of the brightest minds in advertising and technology who believe that advertising powers the Internet. For more information, follow us at @AppNexus or visit us at www.AppNexus.com.

- See more at: http://www.appnexus.com/press-release/appnexus-announces-investment-12-billion-valuation#sthash.X5a3XtkU.dpuf