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AppNexus Console

AppNexus Console helps agencies and advertisers increase campaign effectiveness through the most powerful integrated platform for programmatic media buying.

Twixt

Twixt is an automated guaranteed buying platform for the open marketplace. Trading desk programmatic products, holding company preferred deals and open RFP in one unified application.  Media buying – simplified

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Open AdStream

Open AdStream helps publishers reduce challenges in digital ad serving by offering a single digital ad delivery platform built to maximize revenue across all demand sources.

Yield Management Platform

YMP increases monetization by managing multiple demand partners more efficiently.   With more control and less operational overhead, users can focus on what matters most: achieving higher yields.

Yieldex Analytics

Yieldex Analytics helps publishers manage, forecast, package and price their digital inventory to improve yield and maximize revenue across all delivery channels. 

YieldexDirect

YieldexDirect helps publishers reduce the inefficiencies associated with running time-consuming campaigns by providing highly specialized tools to increase operational efficiency though integrated workflows and campaign automation.



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AppNexus Console

AppNexus Console helps advertising technology companies reduce the amount of time and expensive technology required to trade programmatically through specialized infrastructure, tools and expertise.

 AppNexus Services

AppNexus Services helps advertising technology companies reduce risk and complexity through custom training and technology and financial solutions.

AppNexus Cloud

AppNexus Cloud helps advertising technology companies stand out from the crowd to generate more business through highly differentiated offerings.

AppNexus acquires leading advertising viewability company Alenty

Wednesday, June 4, 2014

New York – AppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, today announced ahead of its second annual Summit Europe that it has acquired French company Alenty, the leader in advertising viewability solutions.

“AppNexus has always stood behind the idea that better advertising creates a better Internet, and solving the issue of viewability is critical to that mission,” said Brian O’Kelley, CEO, AppNexus. “In Alenty, we found the top-rated leader in viewability technology, and we plan to make their product a fundamental component of the AppNexus platform.”

Alenty was founded in 2007 by CEO Laurent Nicolas and CTO Nicolas Thomas. The company, which has offices in Paris and the UK and key clients throughout Europe, was the first to measure viewability, determining if and how long a display advertisement is seen by an audience when it is served. The goal is to ensure buyers get true value for their money; advertising dollars do not support sites that run non-viewable ads; and publishers who run viewable ads do not lose money to publishers that run non-viewable ads. Alenty has been part of the AppNexus App Marketplace since 2011.

“We are looking forward to joining the AppNexus team, which shares our vision and understands the industry’s need for this powerful and relevant technology,” said Laurent Nicolas, co-founder and CEO of Alenty. “Alenty began in France, a center for innovation in Europe, and now we are gaining massive global scale by joining forces with AppNexus. This new relationship signals a huge step forward for the industry as we collectively seek to improve the quality of Internet advertising.”

The Interactive Advertising Bureau (IAB) and Media Rating Council (MRC), together with a working group that included a wide range of industry stakeholders, recently developed guidelines that define a viewable impression as one in which at least 50 percent of a display advertisement is in view for a minimum of one second. According to Alenty, more than half of impressions are not in-view on many websites.

AppNexus serves buyers and sellers of Internet advertising in 53 countries and has an existing office in Paris, as well as nine others around the world, including those in London, Hamburg, Sydney and Singapore. Over the course of 2013, AppNexus grew revenue significantly while transacting more than $1 billion of advertising spend across its global platform.

ABOUT APPNEXUS 

AppNexus is a technology company that provides trading solutions and powers marketplaces for Internet advertising. Our open, unified, and powerful programmatic platform empowers customers to more effectively buy and sell media, allowing them to innovate, differentiate, and transform their businesses. As the world's largest independent ad tech company, AppNexus is led by the pioneers of the web's original ad exchanges. Headquartered in New York City with ten global offices, we employ hundreds of the brightest minds in advertising and technology who believe that advertising powers the Internet. For more information, follow us at @AppNexus or visit us at www.AppNexus.co