Agencies / Advertisers View Overview

Products

AppNexus Console

AppNexus Console helps agencies and advertisers increase campaign effectiveness through the most powerful integrated platform for programmatic media buying.

Twixt

Twixt is an automated guaranteed buying platform for the open marketplace. Trading desk programmatic products, holding company preferred deals and open RFP in one unified application.  Media buying – simplified

Publishers View Overview

Products

Open AdStream

Open AdStream helps publishers reduce challenges in digital ad serving by offering a single digital ad delivery platform built to maximize revenue across all demand sources.

Yield Management Platform

YMP increases monetization by managing multiple demand partners more efficiently.   With more control and less operational overhead, users can focus on what matters most: achieving higher yields.

Yieldex Analytics

Yieldex Analytics helps publishers manage, forecast, package and price their digital inventory to improve yield and maximize revenue across all delivery channels. 

YieldexDirect

YieldexDirect helps publishers reduce the inefficiencies associated with running time-consuming campaigns by providing highly specialized tools to increase operational efficiency though integrated workflows and campaign automation.



Ad Tech Companies View Overview

Products

AppNexus Console

AppNexus Console helps advertising technology companies reduce the amount of time and expensive technology required to trade programmatically through specialized infrastructure, tools and expertise.

 AppNexus Services

AppNexus Services helps advertising technology companies reduce risk and complexity through custom training and technology and financial solutions.

AppNexus Cloud

AppNexus Cloud helps advertising technology companies stand out from the crowd to generate more business through highly differentiated offerings.

AppNexusfor Agencies & Advertisers

Open and Transformative

AppNexus empowers agencies and advertisers to achieve consistently superior results in their digital advertising.

Independent and Transparent

AppNexus is a technology company, not a media business. We offer agencies and advertisers complete transparency and control of their campaigns, pricing, data and algorithms. 

Powerful and Innovative

AppNexus connects brands with consumers over 30 billion times each day, allowing agencies and advertisers to tell their story in uniquely targeted and innovative ways. 

Effective and Efficient

AppNexus products empower agencies and advertisers to reach their desired audiences at the right place and right time — and in the most cost-efficient way possible.

AppNexus Console

AppNexus Console helps agencies and advertisers increase campaign effectiveness through the most powerful integrated platform for programmatic media buying.

Learn More

An automated guaranteed buying platform for the open marketplace. Trading desk programmatic products, holding company preferred deals and open RFP in one unified application.  Media buying – simplified

Learn More

do more with appnexus

RTB, Open Auction and Audience Buying – Achieve Peak Programmatic Performance 

AppNexus technology sees over 150 billion available advertising impressions across global markets every day. Powering trusted marketplaces for both buyers and sellers, AppNexus offers superior audience reach and seamless integration with third-party data and service providers. Combined with powerful optimization tools and data reporting, AppNexus delivers outstanding real-time performance.

Learn More

Private Marketplace and Deals – Premium Simplified.

Many of the strongest brands rely on AppNexus to power their bespoke programmatic partnerships. Our uniquely flexible technology gives sellers the confidence they need to bring their premium inventory and data to programmatic, allowing advertisers and agencies priority access to audiences and new ways to bring their offline relationships into the online world. By transforming the way media packages and deals are built, AppNexus accelerates inventory discovery, audience targeting and campaign execution.

Learn More

Automated Guaranteed – Efficiency Delivered.

Enable agency media teams to work more efficiently by simplifying the media buying process. Starting with an automated RFP process that streamlines proposals, ad specs and communications all within a single application. Teams spend more time on value added strategy and less time shuffling emails and documents. 

Learn More

Mobile – Deeper Connections Across Screens.

AppNexus brings scale to programmatic mobile, enabling agencies and advertisers to create genuinely omnichannel campaigns. Mobile web, in-app, native and second-screen TV sync solutions on the AppNexus platform combine with powerful targeting, optimization and cross-screen measurement to deliver compelling reach, engagement and ROI.

Learn More

Video – Build Brand Awareness, Programmatically.

AppNexus brings seamless integration to video,  enabling agencies and advertisers to create genuinely omnichannel campaigns. Pre-roll, in-stream, in-feed and TV sync solutions on the AppNexus platform combine with powerful targeting and optimization tools to deliver compelling reach, engagement and ROI. NEW Video Audience Buying tools deliver up to 10X the reach, at a fraction of the cost, of video-only platforms.



Learn More



Viewability - Free. Robust.

The AppNexus Viewability Engine measures 30 billion advertising impressions every day – more than any other MRC-accredited solution. And it’s free for buyers and sellers on AppNexus. Agencies and advertisers now have a common measurement of campaign viewability that minimizes campaign waste and empowers them with a true understanding of the audience’ opportunity to see.

Learn More

Brand Safety – Complete Transparency for Buyers.

In addition to robust policies, automated brand safety systems and one of the largest quality and audit teams in the industry, AppNexus offers advertisers and agencies complete campaign transparency. Buyers are able to access and analyze their log-level data on every element of campaign performance. Initiatives like AppNexus IQ and AppNexus Spend Protection offer accountability and peace of mind in campaign execution.

Learn More




Now on AppNexus

100B

biddable impressions/day

5-15 

min for a campaign to go live


<1%

timeout rate

24/7

global monitoring


AppNexus powers our worldwide programmatic strategy allowing us to efficiently reach customers with our best offers.

Sébastien Thomas

Programmatic Manager, Air France

Get Started

 AppNexus helps brands connect with consumers, empowering agencies and advertisers with a uniquely powerful approach to programmatic. Ready to get started?

Request a Consultation