AppNexus Console helps agencies and advertisers increase campaign effectiveness through the most powerful integrated platform for programmatic media buying.
Twixt is an automated guaranteed buying platform for the open marketplace. Trading desk programmatic products, holding company preferred deals and open RFP in one unified application. Media buying – simplified
Open AdStream helps publishers reduce challenges in digital ad serving by offering a single digital ad delivery platform built to maximize revenue across all demand sources.
YMP increases monetization by managing multiple demand partners more efficiently. With more control and less operational overhead, users can focus on what matters most: achieving higher yields.
Yieldex Analytics helps publishers manage, forecast, package and price their digital inventory to improve yield and maximize revenue across all delivery channels.
YieldexDirect helps publishers reduce the inefficiencies associated with running time-consuming campaigns by providing highly specialized tools to increase operational efficiency though integrated workflows and campaign automation.
AppNexus Console helps advertising technology companies reduce the amount of time and expensive technology required to trade programmatically through specialized infrastructure, tools and expertise.
AppNexus Services helps advertising technology companies reduce risk and complexity through custom training and technology and financial solutions.
AppNexus Cloud helps advertising technology companies stand out from the crowd to generate more business through highly differentiated offerings.
AppNexus provides the foundational tech elements of digital advertising so advertising technology companies, including ad networks, third-party providers and other intermediaries can devote their resources to areas of true differentiation, enabling them to scale their businesses rapidly.
Because the AppNexus platform is open, it provides endless possibilities for clients to customize their offering and differentiate themselves in the market. Starting with optimization and bidding strategies, user valuation and modeling, all the way to dynamic creatives, media packaging, workflow automation, and more.
The AppNexus platform brings a variety of advertising technology buyers, sellers, and technology providers closer together for increased liquidity and cost efficiencies across direct, deals, RTB, mediation and performance-based transactions in display, mobile, video and native formats.
ad tech companies using the AppNexus platform
AppNexus’ ad servers are built to support buy-side and sell-side workflows across display, mobile, video and native ads. All ad serving needs are consolidated onto one platform, giving publishers a single point of contact for campaign management.
AppNexus offers best-in-class targeting and optimization for matching the right ad with the right user, while providing the flexibility to meet advertiser or publisher revenue goals. In addition to our out-of-the-box optimization solution, clients can leverage the AppNexus Programmable Bidder to upload their proprietary algorithms to the AppNexus marketplace and optimize campaigns.
AppNexus is an open platform that encourages third-party app development. Apps are the foundation of innovation on the platform, so as the technology market evolves, AppNexus continues to offer new features that make the platform easier to use and a better place to do business. Our third-party integrations extend the platform’s functionality giving you access to specialized data and app providers to boost campaign performance.
AppNexus believes that a quality marketplace is one way to create a better Internet. Through transparent policies, products and protection, AppNexus offers clients as much control as possible and fosters market-based incentives that rewards quality sellers.
AppNexus has an extensible technology stack with open APIs that’s designed for creative, value-enhancing integrations executed through an efficient, enterprise-like software development process. The platform is professionally produced and well-documented, supported by a large group of global developers.
Buyers can differentiate how and on which devices their audience members are viewing ads through AppNexus’ cross-device mapping technology. It lets them tailor their advertising strategies across platforms and sellers to better optimize the monetization of their content.