AppNexus provides the foundational tech elements of digital advertising so advertising technology companies, including ad networks, third-party providers, and other intermediaries can devote their resources to areas of true differentiation, enabling them to scale their businesses rapidly.
Because the AppNexus platform is open, it provides endless possibilities for clients to customize their offering and differentiate themselves in the market. Whether you require optimization and bidding strategies, user valuation and modeling, dynamic creatives, media packaging, or workflow automation — our platform provides you with a best-in-class programmatic solution.
The AppNexus platform brings a variety of advertising technology buyers, sellers, and technology providers closer together for increased liquidity and cost efficiencies across direct, deals, RTB, mediation, and performance-based transactions in display, mobile, video, and native formats.
ad tech companies using the AppNexus platform
AppNexus’ ad servers are built to support buy-side and sell-side workflows across display, mobile, video and native ads. All ad serving needs are consolidated onto one platform, giving publishers a single point of contact for campaign management.
AppNexus offers best-in-class targeting and optimization for matching the right ad with the right user, while providing the flexibility to meet advertiser or publisher revenue goals. In addition to our out-of-the-box optimization solution, clients can leverage the AppNexus Programmable Bidder to upload their proprietary algorithms to the AppNexus marketplace and optimize campaigns.
AppNexus is an open platform that encourages third-party app development. Apps are the foundation of innovation on the platform, so as the technology market evolves, AppNexus continues to offer new features that make the platform easier to use and a better place to do business. Our third-party integrations extend the platform’s functionality giving you access to specialized data and app providers to boost campaign performance.
AppNexus believes that a quality marketplace is one way to create a better Internet. Through transparent policies, products and protection, AppNexus offers clients as much control as possible and fosters market-based incentives that rewards quality sellers.
AppNexus has an extensible technology stack with open APIs that’s designed for creative, value-enhancing integrations executed through an efficient, enterprise-like software development process. The platform is professionally produced and well-documented, supported by a large group of global developers.
Buyers can differentiate how and on which devices their audience members are viewing ads through AppNexus’ cross-device mapping technology. It lets them tailor their advertising strategies across platforms and sellers to better optimize the monetization of their content.