BRAND SAFETY

BRAND SAFETY

AppNexus has created an environment of unmatched advertising quality for both buyers and sellers. Because we value your brand safety, we take no ad placement for granted. For sellers, we’ve developed a sophisticated two-step review process to inspect creatives for malware and any content or behavior that would adversely affect your clients’ brand. For buyers, we review hundreds of thousands of sites to help ensure your clients’ brand doesn’t appear on inappropriate placements such as on pornographic, piracy, or hate speech websites.

SHERLOCK: AUTOMATED QUALITY CONTROL TECHNOLOGY

Our patent-pending Sherlock technology examines every creative run through AppNexus. This automated quality control system looks for malware, unusual rotation patterns and policy violations, checking from multiple geographies around the world. Unlike many auditing systems, Sherlock automatically detects the presence of add-on tags and files from fourth parties, offering you the data you need to prevent data leakage. Sherlock is capable of performing tens of millions of scans per month on hundreds of thousands of unique advertisements. It blocks domains and creatives at a rate of several hundred per month.

HUMAN AUDITING TEAM

To help publishers maintain the best user experiences, our human auditing team scans and categorizes creatives for sensitive content and technical attributes. This team also audits publisher domains, offering buyers assurance that their ads will run on brand-appropriate sites. We avoid problems before they occur, identifying dangerous online content ahead of time rather than through a report after an ad has been published.

CONTROL OVER AD QUALITY

In addition to human and automated creative auditing, AppNexus provides clients with direct control over their inventory through the ability to select what type of advertisements are running on their sites. With AppNexus Ad Quality Profiles, you can filter advertisements by language, content, technical attribute, or brand.