AppNexus Apps | AppNexus

The display ad ecosystem is a vibrant and growing space with many valuable contributors, but trying to take advantage of them can be a challenge. The AppNexus App Marketplace is the first step in simplifying this experience enabling you to find, install and utilize third-party tools and data directly within the AppNexus Console user interface (UI). This ends the need to set up system integrations, switch back and forth between UIs during campaign setups, or export data and manipulate it locally.

Fostering New Ideas

The AppNexus Apps program transcends streamlining the user experience to create an environment that fosters innovation. Built on our renowned open APIs, AppNexus Apps allow technology vendors to go beyond simple data integration and provide new functionality exclusive to the AppNexus platform. App providers can build tools for manipulating and understanding their data, create unique functionality tailored to the AppNexus campaign workflow, provide customized reporting views, and more.

How AppNexus Apps Work

AppNexus Apps is a groundbreaking apps program that allows clients and partners to incorporate their technology into AppNexus Console. Built specifically for the ad industry, it enables app providers to integrate their proprietary technology with the AppNexus platform through our APIs. Providers then create a user experience tailored for their technology and embed it into the Console UI. 

You can install apps much like you would with a smartphone. Simply navigate to the AppNexus App Marketplace inside Console, find the desired app, and select the install option. Once installed, you can use this new third party functionality as either a full screen app or within the campaign workflow screens.

A Platform For Innovation

AppNexus Apps is part of our commitment to being a true platform upon which all clients can build. Our platform is designed to allow companies to focus on the technical innovations that drive new value without having to worry about recreating foundational elements. With a vibrant ecosystem of over 250 companies already on the AppNexus platform, app providers can find a market and connect seamlessly from day one.

The apps program provides a low risk environment to test and discover new ideas. Developers can learn from each other and together, push the boundaries of what can be done. They can work intimately with the AppNexus team to get feedback, data and analytics, and guidance on what makes an app successful. For startups, we also offer AppNexus Accelerate^TM to help navigate early stage hurdles.

AppNexus Marketplace Partners

The AppNexus App Marketplace is continuing to expand with new apps released monthly. Visit the AppNexus Marketplace today to find tools and features from several leading partners including:

Ad Compliance



Evidon InForm – AdChoices App


  
TRUSTe – 1-Click AdChoices App


Ad Verification



Adobe – Adthenticate App



Alenty – Ad Visibility and Efficiency App



comScore – AdEffx App


Contextual Data



Grapeshot – Keywords App


  
Peer39 – Creative Flavor App


  
Proximic – Agents App


  
uKnow – BluePrints App


Custom Creatives



adacado – R.A. App


  
AdExtent – Dynamic Ads App


  
AdXcel – Studio App


  
eyeReturn – Rich Media Ad Builder App


  
Skinected – Custom Ads App


Platform Tools – AppNexus Developed



AppNexus – Debug Auction App


  
AppNexus Labs – Network Dashboard App


Platform Tools – Client Developed



AdXcel – Analytics App


  
BannerConnect – Bright Lite App


  
CPX Interactive – Publisher App


  
Exact Drive – Campaign Builder App


  
FlxOne – FlxPxl App


Social Tools



Glow Digital – Glow Machine App


User Data



BannerConnect – Mark & Mini App


  
Bering Media – Digital Post Office App


  
BlueKai – Audience Creator App


  
Brilig – Audience OptiMizer App


  
Cross Pixel – DataDesk App


  
eXelate – Audience eXplorer App


  
Lotame – Crowd Control App


  
TARGUSinfo – Audience Wizard App

For More Information

For an overview of the AppNexus Apps program, watch our video: Introducing AppNexus Apps.

To submit your request to add an app to the AppNexus Marketplace, please complete this form and submit it to new-app@appnexus.com.