AD SERVING

AD SERVING

The AppNexus platform is the only ad server built for a full spectrum advertising business. Whatever your inventory strategy, our ad serving system lets you target managed inventory and real-time inventory interchangeably based on revenue, cost, margin, or key performance indicators you choose. We support premium and remnant strategies with powerful prioritization and optimization tools.

UNIFIED AD SERVING FOR BUYERS AND SELLERS

Composed of interoperable display advertising technologies, the AppNexus platform is designed to support the evolving needs of both buyers and sellers. The AppNexus platform allows you to maintain both directly managed and real-time inventory in a single offering. This capability reduces operational complexities and increases performance and ROI. Our robust, elastic cloud infrastructure offers stability and scalability with low latency across six global data centers.

APPNEXUS CONSOLE: A POWERFUL AD MANAGEMENT UI

AppNexus was built for the programmatic environment from the ground up, complete with a proprietary bidder called AppNexus Console. AppNexus Console is a fast, simple-to-learn UI for your team to manage both supply and demand. AppNexus Console features an ad serving workflow that matches the way you do business and the way you pay partners, including cost models, revenue models and margin. And, while some competitors take 15 minutes, 30 minutes—or even an hour—to push out campaign changes, AppNexus leads the industry with near-instantaneous refreshes.