Ad networks are known for empowering advertisers and publishers to do business smarter, faster and more efficiently. AppNexus offers ad networks the technology and auction tools they need to gain a competitive advantage and create the most value from their inventory.
With our ad network solution, you can manage both supply and demand partners, as well as RTB-enabled sources integrated into the AppNexus ecosystem. We offer yield management controls, realistic cost modeling, hourly and multi-currency reporting, optimization tools, and everything else you need to maximize profitability in the fiercely competitive ad network business. AppNexus is the ad server of record for a large and growing number of leading ad networks, including Olive Media and Technorati Media.
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Campaign optimization pinpoints effective targets for real-time campaigns
AppNexus offers the ad network industry’s only built-in optimization system that lets you traffic and optimize against any metric, regardless of the financial relationship you have established with advertisers. Our system also optimizes your managed buys and real-time inventory, taking the guesswork out of finding the right mix of targets and impressions for your campaigns.
Consolidated financial clearing simplifies payment processing
Regardless of how many supply and demand partners you work with on the AppNexus platform, AppNexus solutions minimize the operational complexity of financial clearing for your real-time media trades. You'll receive a single consolidated invoice or payment. And, if you manage international and domestic buys, you can receive reporting in multiple currencies.
Open APIs to build true competitive advantage
At AppNexus, we go beyond a simple white label ad network solution. You can customize our technology to build a true competitive advantage without the complexities and cost of building a technology stack from the ground up. With our open APIs, you can extend the AppNexus platform and create tailored solutions for your customers.
Data integrations and reporting drive more accurate targeting
AppNexus understands that data is king for ad networks. We allow seamless first- and third-party data integrations and our ad server features an integrated user data management store that allows you to extend your audience reach and target your users. AppNexus also partners with third-party data providers such as BlueKai and Peer39 to streamline demographics data integration into your campaigns. In addition to up-to-the-hour standard reporting, AppNexus offers DataSiphon and bid landscape data: log-level reporting that gives unparalleled insight into data trends for clients with sophisticated analytics capabilities.
Buy and sell media to DSPs, SSPs, exchanges and other networks
AppNexus delivers real-time demand and supply sources to your advertising network, from major demand partners such as Turn and Invite Media, real-time exchanges like the Microsoft Advertising Exchange, to inventory partners such as Admeld, PubMatic, and the Rubicon Project. AppNexus also offers you the opportunity to sell to and purchase inventory from AppNexus Included partners on the AppNexus platform.
Yield management protects brands, drives profits
AppNexus offers best-in-breed yield management capabilities to networks that manage publisher relationships, such as Technorati Media and Collective. Our solutions give you the flexibility to create your own private exchange. You can set automated business rules based on your own data to defend your publishers’ reputations and increase your profitability.
Cloud infrastructure for real-time advertising
Finding your audience online in real time demands three things: speed, scale and reliability. The AppNexus platform is built on a cloud infrastructure specifically designed for real-time ad decisioning—and we allow clients access to this same cloud environment. You can co-locate your data right next to the major sources of real-time demand and supply and gain confidence that your bids and inventory are included in every auction you choose.
Human and automated audits protect your reputation
Working with trusted RTB partners is the key to maintaining your reputation. AppNexus offers a three-level creative audit and domain screen to ensure brand safety in real time. It begins with a pre-audit, even before a creative runs, and AppNexus auditors also perform quality audits on thousands of domains, with more being added every week. Finally, creatives are scanned throughout the lifetime of a campaign.
