Access to Supply & Demand

AppNexus empowers you to manage targeting, frequency capping, and data collection across both managed and real-time inventory on a single platform. We offer the industry’s leading system that allows you to both manage internal and real-time inventory to extend reach and deliver client results. The AppNexus platform is integrated into top-tier ad networks and demand-side platforms and offers inventory transparency to assure high-quality and measurable results across guaranteed and real-time buys. AppNexus customers also gain access to real-time inventory from the leading ad exchanges and aggregators, and instant demand across our deep portfolio of advertising clients and leading DSPs.

Consolidated Financial Clearing

Unlike many other vendors, our financial clearinghouse consolidates invoicing and payments, offering a single clearing point for all RTB transactions and managing credit risk on your behalf. 

Buyers on the AppNexus platform may do business with hundreds of sellers – but at the end of the month they write only one check (note: some RTB sources, like Google, require buyers to hold their own seats on the exchange, and thus structure their own financial clearing relationships).
Sellers get a single check from AppNexus no matter how many buyers, including external DSPs, access their inventory. AppNexus also mitigates the risk of collection from buyers through our centralized financial clearing.
Our reporting and billing system supports multiple currencies. Although we clear only in US dollars, both buyers and sellers can execute business rules and view reports in any currency—a vital capability in a competitive and global online advertising market.

The AppNexus Included Program

When ad buys pass between multiple DSPs, SSPs, and ad exchanges, other vendors take an additional "buying fee"—and you forfeit part of your purchasing power. Sometimes called “bid reductions”—but often not clearly defined in invoices—these extra cuts erode purchasing power and buyer ROI and blur the real cost of impressions. When you buy AppNexus Included inventory, you gain access to a huge pool of impressions with zero added cost, no discrepancies and 100% cookie matching. AppNexus Included sources include Microsoft Advertising Exchange, Technorati, Olive Media and many other leading inventory sources from around the world.