APPNEXUS TECHNOLOGY POWERS THE MOST INNOVATIVE TRADING SOLUTIONS AND MARKETPLACES FOR INTERNET ADVERTISING.
WPP, Xaxis, and AppNexus announced today a strategic transaction that will augment AppNexus’ position as the industry’s largest independent ad technology company. Under the terms of the agreement, AppNexus will acquire Xaxis’ premium ad-serving technology, Open AdStream® (OAS), now known as Xaxis For Publishers. In addition, WPP will invest $25 million in AppNexus, adding to the $85 million in funding the company recently raised at a valuation of $1.2 billion.
One of New York’s most successful and highly valued technology companies attracts investment of up to $100 million for opportunistic acquisitions and aggressive expansion in booming markets
AppNexus President Michael Rubenstein will be participating in a fireside chat with ExchangeWire CEO Ciaran O'Kane on "The Open Manifesto". AppNexus will also be the sponsor for the event's networking luncheon from 12:20 - 2:00 pm.
The AppNexus Summit is returning to New York City! Request an invitation to join the world's largest independent advertising technology company for an exclusive event that will empower you to innovate in a vibrant and growing ecosystem. Learn about upcoming product enhancements, engage in lively debate, and discuss the future of the industry while networking with some of the most enlightened minds in digital advertising.