WPP, XAXIS AND APPNEXUS ANNOUNCE STRATEGIC TRANSACTION AppNexus Acquires Open AdStream Ad Serving Platform from Xaxis; WPP Will Take Equity Stake in AppNexus with $25 Million Investment Deal Enhances AppNexus’ Position as Industry’s Largest Independent Ad Serving Platform; Strengthens Xaxis’ Position as Leader in Programmatic Media Products
AppNexus Acquires Leading Advertising Viewability Company Alenty
AppNexus: Powering the ads that power the internet
AppNexus is creating a better internet
AppNexus & Millennial Media Launch World's Largest Premium Mobile Ad Exchange
AppNexus is Made in New York

APPNEXUS TECHNOLOGY POWERS THE MOST INNOVATIVE TRADING SOLUTIONS AND MARKETPLACES FOR INTERNET ADVERTISING.

Build A
Differentiated
Ad Network
Improve performance and scale your business with the industry's most customizable technology stack.
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Trading
Desk
Focus on developing and showcasing your unique expertise, not on building infrastructure.
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AppNexus
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Bring your vision to life on a platform connected to more of the industry's buyers and sellers.
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Custom
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Monetize your inventory and drive higher yield with access to more sources of demand and best-in-class tools.

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AppNexus News

AppNexus Completes Open AdStream® Acquisition and Closes $110 Million Funding Round
October 31, 2014

AppNexus, the world’s largest independent ad tech company, today announced the completion of its acquisition of Open AdStream® (OAS), a premium ad-serving technology. On September 22, 2014, the company announced that it would acquire OAS®, formerly known as Xaxis For Publishers, in a strategic transaction with WPP and Xaxis.

WPP, Xaxis, and AppNexus Announce Strategic Transaction
September 22, 2014

WPP, Xaxis, and AppNexus announced today a strategic transaction that will augment AppNexus’ position as the industry’s largest independent ad technology company. Under the terms of the agreement, AppNexus will acquire Xaxis’ premium ad-serving technology, Open AdStream® (OAS), now known as Xaxis For Publishers. In addition, WPP will invest $25 million in AppNexus, adding to the $85 million in funding the company recently raised at a valuation of $1.2 billion.

AppNexus Events

Nov
12
Portland Tech Talk: Taming Big Data
AppNexus, 711 SW Alder Street (Suite 400), Portland, OR, 97205

AppNexus' advertising systems generate over 120 TB of data everyday, which makes running a mission-critical data pipeline with tight SLAs (encompassing over a 1000 ETL jobs running hourly) an extremely challenging endeavor.

Please join our next Tech Talk on November 12th as AppNexus' Senior Data team, Ersin Yilmaz, Swapnil Pandit, and Ankit Malhotra, give an insider's look of our Data stack and Hi how the team leverages Hadoop, HBase and other technologies and strategies to tame this data.

Nov
18
Duke Global Entrepreneurship Network Startup Showcase
AppNexus, 19 W 22nd St, Floor 4, New York, NY, 10010

DukeGEN Startup Showcase is an awesome way to see the latest Duke-led startups, hear from top-tier investors and operators and meeting other entrepreneurial Dukies. We select six startups founded by Dukies to pitch to a panel of Duke investors.